Brand Tone

Creative, Artistic, Urban, Edgy, Professional, Collaborative, Community-Oriented, Passionate, Authentic

Brand Values

• •Creativity & Innovation
• •Artistic Skill & Quality
• •Transformation & Impact
• •Collaboration
• •Authenticity & Passion
• •Urban Expression

Best Practices

• •Develop a Brand Voice Guide: Internally document the key elements of your tone (e.g., adjectives: bold, creative, professional, passionate; vocabulary to use/avoid; sentence structure preferences). Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to (art enthusiasts, potential clients, community members) and tailor the specifics of the tone while staying true to the core. Use terminology that resonates with the street art and urban culture where appropriate but ensure clarity for potential clients.
• •Be Visual, Even in Text: Use descriptive and evocative language that paints a picture, mirroring the visual nature of the art itself. Words like "vibrant," "dynamic," "bold," "transform," "ignite" fit well.
• •Show, Don't Just Tell: Instead of saying "we are creative," describe a creative solution to a project or use language that inherently feels creative. Let the passion come through in how you describe the art and the process.
• •Maintain Authenticity: The voice should feel genuine and reflect the real passion of the artists. Avoid overly corporate jargon or trying to be something you're not. The "Home Invasion" name already has an edge; lean into that creatively and confidently. Consistency across all platforms, from website copy to social media captions, is key.

Social Perception

Talented Artists, Transformers of Space, Professionals (for clients), Culturally Relevant, Potentially Misunderstood (by some)

Copy Examples

• •Home Invasion: We don't just paint walls, we ignite them. Transforming urban landscapes and private spaces with bold, bespoke art. From massive murals to intricate designs, our collective brings your vision to life with passion and precision. Ready to make a statement?
• •Got a blank canvas craving some soul? The Home Invasion crew is ready to drop some serious art on your space. Commercial, residential, out of this world – we thrive on new challenges. Let's collaborate and create something unforgettable. DM us your wall!
• •Unleash your inner street artist. Home Invasion is hosting an exclusive mural workshop. Learn the techniques, discover your style, and leave your mark (legally, of course!). Limited spots. Pure vibes. Link in bio to book your creative hit.
• •From concrete expanse to a storytelling masterpiece. This recent project for [Client Name/Type] was all about [mention theme/challenge, e.g., 'capturing the energy of the city' or 'bringing nature indoors']. Swipe to see the transformation and the incredible detail. Art that speaks. Spaces that inspire.
• •Meet [Artist Name], one of the creative forces behind Home Invasion. With a background in [mention style/experience] and a can-do (literally!) attitude, [He/She/They] brings/bring a unique perspective to every piece. For [Artist Name], art is more than paint; it's a dialogue. See their latest work on our feed!