Brand Tone

aspirational, practical, friendly, and professional (for Garden Structures); inspirational, sophisticated, and focused on well-being and self-expression (for Furniture & Décor)

Brand Values

• •Bold Self-Expression
• •Community & Belonging
• •Sustainability & Thoughtful Design
• •Transformation & Intention
• •Quality Craftsmanship
• •Customer-Centricity
• •Creating Sanctuary/Escape

Best Practices

• •Emphasize 'Sanctuary' and 'Well-being': Consistently use language that evokes feelings of peace, retreat, personal growth, and creating a space that nurtures the owner. Words like 'sanctuary,' 'retreat,' 'calm,' 'inspire,' 'well-being,' and 'elevate' should be common.
• •Highlight Bespoke & Personalization (especially for garden rooms): Stress the custom-design aspect and how the spaces are tailored to individual needs and dreams. Use phrases like 'designed for you,' 'your vision,' 'unique space,' and 'tailored to your needs.' For furniture, emphasize 'bold self-expression' and curating a unique style.
• •Focus on Quality and Lasting Design: Whether discussing garden structures or furniture, underline the use of high-quality materials, craftsmanship, and timeless design over fleeting trends. This reinforces the value and sustainability aspects.
• •Maintain a Friendly yet Aspirational Voice: The tone should be approachable and supportive (reflecting good customer service) but also inspiring, encouraging customers to envision a better, more fulfilling space and lifestyle.
• •Incorporate Storytelling and Connection: Encourage customers to share their stories and connect with the brand on a deeper level. Use calls to action that invite engagement with the community. Frame products not just as items, but as tools for transformation and self-expression.

Social Perception

Positive for customer service & product quality (furniture); positive for bespoke garden structures; aspirational and lifestyle-oriented; trustworthy

Copy Examples

• •Headline: Your Home. Your Sanctuary. Your Story. Body: At Home Hideouts, we believe your space should be more than just walls and furniture. It’s where your life unfolds, your passions ignite, and your well-being is nurtured. Discover curated pieces and bespoke garden havens designed to reflect your unique vision and elevate your everyday. #HomeHideouts #BoldSelfExpression #IntentionalLiving
• •Headline: Escape the Everyday. Create Your Hideout. Body: Imagine a dedicated space to work, create, or simply unwind, just steps from your door. Our bespoke garden rooms are crafted with quality, designed for you, and built to inspire. From sunlit studios to cozy garden offices, let’s design your perfect escape. Get a free design consultation today! #BespokeHideouts #GardenRoom #ExtraSpace #WorkFromHomeBliss
• •Headline: Beyond the Trend: Furniture That Feels Like You. Body: Tired of fleeting styles? Home Hideouts offers timeless furniture and décor that speak to your soul. We champion bold self-expression and intentional design, helping you curate a home that’s a true reflection of who you are and the life you aspire to live. #HomeSanctuary #QualityDesign #SustainableStyle #TransformationThroughSpace
• •Headline (for a specific product, e.g., Marble Table): Ground Your Space in Timeless Elegance. Body: Our [Product Name, e.g., Atticus Marble Coffee Table] is more than a surface; it’s a statement. Crafted from [Material], its [Key Feature, e.g., clean lines and natural veining] bring a sense of calm sophistication to any room. Elevate your home with pieces made to last. #MarbleFurniture #HomeHideoutsStyle #LastingQuality #InteriorInspo
• •Headline: Join a Community of Visionaries. Body: Home Hideouts isn't just a store; it's a collective of individuals designing their own versions of luxury and well-being. Share your transformations, get inspired, and connect with others who believe in the power of an intentional home. Follow us and tag your #HomeHideoutsStory! #CommunityAndBelonging #DesignYourLife #HomeInspiration