Brand Tone

Warm, welcoming, personal, approachable, inspiring, curated, trustworthy, and service-oriented.

Brand Values

• •Love of Home: The core idea is creating a home that is loved and where one can thrive and relax. The name "Homeheart" itself encapsulates this.
• •Personal Touch & Curation: They value offering products they themselves like and believe their customers will too. This implies a passion for their product selection.
• •Family & Dream Realization: The personal story of Malin and Anders starting the business suggests values of entrepreneurship, family, and pursuing one's passions.
• •Customer Focus & Service: Explicitly stating the importance of personal service and fast deliveries shows a commitment to customer satisfaction.
• •Comfort & Coziness ("Ombonad"): This Swedish concept of coziness, warmth, and a pleasant atmosphere is a central value reflected in their product selection and messaging.

Best Practices

• •Speak from the Heart (Authenticity): Always write as if you're genuinely sharing something you love. Let Malin and Anders' passion for their products and vision shine through. Use "we" to refer to the brand, reinforcing the personal, human element.
• •Embrace "Mys" and "Ombonad" (Coziness): Infuse copy with words and imagery that evoke comfort, warmth, coziness, and relaxation. Think about the feeling you want customers to associate with their homes and your products.
• •Keep it Personal and Approachable: Use a friendly, slightly informal yet respectful tone. Address the customer directly ("you," "your home"). Share small anecdotes or reasons behind product selections where appropriate, much like the "Om Oss" page does.
• •Focus on Inspiration, Not Just Sales: While the goal is to sell products, frame the copy around inspiring customers to create a lovely home environment. Highlight how products can enhance their lives and living spaces.
• •Maintain a Consistent Voice Across All Channels: Ensure that the warm, personal, and inspiring tone is used consistently on the website, in any email communication, product descriptions, and any future social media or marketing materials. Create a simple style guide if needed, referencing the "Om Oss" page as a key example.

Social Perception

Customers likely perceive Homeheart.se as a small, perhaps family-run business offering charming and carefully chosen home goods. The direct address from the founders likely fosters a sense of connection and trust for those who read the "Om Oss" page. They would expect good, personal customer service. The perception is likely that of a niche online boutique rather than a large, impersonal retailer.

Copy Examples

• •Welcome to Homeheart! Discover handpicked treasures that fill your home with warmth and joy. Let's make your house a home to love, together.
• •Create a cozy glow on chilly evenings. Our charming [Product Name] lantern isn't just a light source; it's an invitation to slow down, relax, and enjoy the simple moments. Lovingly selected by Malin and Anders.
• •From our home to yours. At Homeheart.se, Malin and Anders carefully curate beautiful décor and gifts that we hope bring as much joy to your home as they do to ours. Questions? We're always here to help!
• •New Arrivals to Warm Your Heart & Home ✨
• •The heart of the home deserves to be beautiful. Explore our collection of kitchen and dining essentials, chosen to inspire shared meals and happy memories.