Brand Tone

Compassionate, Respectful, Supportive, Professional

Brand Values

• •Compassion and Empathy
• •Remembrance and Honor
• •Quality and Craftsmanship
• •Personalization
• •Support

Best Practices

• •Always write from a place of understanding the customer's emotional state. Use gentle, soothing, and respectful language. Avoid overly commercial or high-pressure sales tactics.
• •Frame product descriptions and marketing materials around the concepts of honoring memories, providing comfort, and celebrating life, rather than solely on the product's physical attributes.
• •In a time of grief, clarity is crucial. Ensure all information about products, services, and processes is easy to understand. Offer readily accessible support and guidance.
• •While compassionate, the tone should always remain professional and dignified, reflecting the solemn nature of the products and services offered.
• •The compassionate, respectful, and supportive tone should be evident on the website, in social media interactions (especially YouTube and Pinterest), email communications, and any customer service scripts. Regularly review content to ensure alignment.

Social Perception

Positive for product quality, mixed on customer service (unresponsiveness to issues), trusted for difficult purchases, seen as a specialized retailer

Copy Examples

• •Headline: Honor a Life, Cherish a Memory. Body: During life's most tender moments, find solace in a tribute as unique as the love you shared. Our collection of handcrafted urns offers a gentle way to keep cherished memories close. Explore with peace of mind. Call to Action: Discover Our Collections
• •Headline: A Dignified Resting Place for Your Beloved Companion. Body: Saying goodbye to a cherished pet is never easy. Our thoughtfully designed pet urns provide a beautiful and respectful way to honor their unconditional love and the paw prints they left on your heart. Call to Action: View Pet Memorials
• •Headline: Crafted with Care, Designed for Remembrance. Body: At Funeral.com, we understand the importance of a lasting tribute. Each urn is meticulously crafted, offering a symbol of enduring love and a way to personalize the farewell your loved one deserves. Call to Action: Explore Personalization Options
• •Headline: Finding Comfort in Shared Memories. Body: Our keepsake urns allow you to share precious ashes among family, keeping your loved one's spirit present with everyone they touched. A small, beautiful reminder of a life well-lived. Call to Action: Browse Keepsake Urns
• •Headline: Support and Understanding, Every Step of the Way. Body: Choosing a final resting place is a deeply personal journey. Our compassionate team and helpful resources are here to guide you with understanding, ensuring your choice truly reflects the unique life you're honoring. Call to Action: Read Our Buyer's Guide / Contact Us