Brand Tone

Empathetic, Respectful, Informative, Professional, Quality-focused

Brand Values

• •Empathy
• •Respect
• •Quality
• •Transparency
• •Support

Best Practices

• •Emphasize empathy and support in all communications.
• •Use respectful and dignified language when describing products and services.
• •Provide informative and guiding content to assist customers in their decisions.
• •Maintain a professional tone in all interactions and materials.
• •Highlight the quality craftsmanship and artistry of the products.

Social Perception

A brand known for beautiful, high-quality memorial products, but with a need for improvement in customer service responsiveness and order accuracy.

Copy Examples

• •"Honoring Pet Loss: Choosing The Best Urn For Your Companion"
• •"Beyond Farewell: A Thoughtful Selection of Urns for Beloved Humans and Pets"
• •"A timeless tribute, handcrafted with care to honor cherished memories."
• •"Our urns offer grace and sophistication, providing a dignified memorial."
• •"Let us help you find the perfect urn to celebrate the life of your loved one."