Brand Tone

Nurturing & Supportive, Practical & Solution-Oriented, Encouraging & Positive, Friendly & Approachable

Brand Values

• •Family & Child Development
• •Organization & Routine
• •Quality & Trust
• •Well-being & Harmony
• •Practicality & Usefulness

Best Practices

• •Prioritize Empathy and Support: Always write from a place of understanding the challenges and aspirations of families and parents. Use language that shows you're there to help and support them on their journey (e.g., "We understand...", "Let us help you...").
• •Focus on Benefits, Not Just Features: Instead of just saying "Educational Kit with 50 pieces," explain the benefit: "Spark curiosity and build foundational skills with our 50-piece Educational Kit, designed for hours of joyful learning."
• •Use Warm, Inclusive, and Positive Language: Employ words that evoke encouragement, care, and optimism. Address the audience directly and make them feel part of the Homeeplanner community (e.g., "your family," "your little one," "together we can...").
• •Maintain Clarity and Simplicity: Since the products are practical tools, the language should be straightforward and easy to understand. Avoid jargon and get straight to the point, showing how your products offer simple solutions to everyday needs.
• •Incorporate the Founders' Story/Mission Casually: Subtly weave in the "why" behind the brand – the desire to help families create more time for what matters and build harmony – to reinforce authenticity and connect on a more personal level, as seen in their "About Us" page. For example, "Inspired by our own family life, we create tools to help yours thrive."

Social Perception

Helpful for Parents, Focused on Children's Needs, Trustworthy (emerging), Brazilian-Focused

Copy Examples

• •Headline for "Mural das Conquistas": Celebrate Every Little Victory! Our Achievement Boards help your child shine, building confidence one step at a time. Create a joyful path to new skills!
• •Instagram Post for Educational Toys: Unlock your little one's potential! 🌟 Our fun educational kits make learning letters, numbers, and more an exciting adventure. Watch them grow and explore, all while playing! #HomeePlannerKids #LearningIsFun #ChildDevelopment
• •Website Banner for Home Organization Products: More Time for Love, Less Time Searching. Discover practical solutions with Home & Planner to organize your home and simplify your family's routine. Find your peace, effortlessly.
• •Email Subject Line for a Promotion: Tayná & Bruno Here! 👋 A Little Help for Your Amazing Family Routine (+ Special Offer!)
• •TikTok Video Caption for an Incentive Chart: Tired of chore wars? 😅 Our 'Mural das Conquistas' turns daily tasks into a fun game for your little hero! 💪 Boosts responsibility & brings more smiles. Link in bio! #ParentingHacks #KidsRoutine #PositiveParenting #HomeePlanner