Brand Tone

Devotional & Reverent, Authoritative & Authentic, Educational & Informative, Urgent & Hopeful, Community-Oriented & Encouraging

Brand Values

• •Faithfulness to Catholic Doctrine
• •Devotion to Our Lady of Fatima & The Immaculate Heart of Mary
• •Prayer & Penance
• •Conversion & Salvation of Souls
• •Peace
• •Spreading the Message
• •Tradition & History

Best Practices

• •Root in Authenticity: Always ensure copy aligns with the official teachings of the Catholic Church and the specific messages of Our Lady of Fatima. Avoid personal speculation or interpretations not sanctioned by the Apostolate.
• •Maintain Reverence: Use language that is consistently respectful, devout, and honors the sacred nature of the subject matter. Avoid overly casual, flippant, or commercialized tones, even when promoting products.
• •Emphasize the "Why": Connect every product, event, or call to action back to the core mission: prayer, penance, conversion, peace, and devotion to the Immaculate Heart of Mary. Explain how engaging with the brand helps fulfill Our Lady's requests.
• •Educate and Inspire: Use copy as an opportunity to teach elements of the Fatima message or inspire deeper devotion. Incorporate relevant quotes from the apparitions, scripture, or Church teachings where appropriate.
• •Be Consistent Across Platforms: Whether writing website content, social media posts, email newsletters, or product descriptions, the core tone and values should remain uniform, creating a cohesive and trustworthy brand presence.

Social Perception

Trusted Religious Authority, Dedicated & Sincere, Source of Spiritual Comfort & Guidance, Traditional

Copy Examples

• •Product (Rosary): "Embrace Our Lady's call to daily prayer. This handcrafted Rosary, a treasure from our Fatima collection, is more than a beautiful sacramental; it's your spiritual weapon for peace and a testament to your devotion. Each bead is an echo of Her love. Shop now and support the mission to spread Her message."
• •Donation Appeal: "The world urgently needs the message of Fatima. Your generous gift today helps the World Apostolate of Fatima, USA, bring Our Lady's call to prayer, penance, and conversion to more souls. Become a partner in Her plan for peace. Donate with a faithful heart."
• •Event Promotion (Statue Tour): "Experience the grace of Fatima in your own parish! The International Pilgrim Virgin Statue is coming. Join us for a special time of prayer, reflection, and veneration. Let Our Lady's presence renew your faith and bring hope to our community. Find tour dates here."
• •Social Media Post (Feast Day): "Today, we honor Our Lady of Fatima. Let us remember Her urgent pleas for prayer and reparation. 'My Immaculate Heart will be your refuge and the way that will lead you to God.' Commit to praying your Rosary today for peace in the world and the conversion of sinners. #Fatima #CatholicFaith #PrayTheRosary"
• •Website Welcome Snippet: "Welcome to the World Apostolate of Fatima, USA – the official voice of the Church on the authentic message of Fatima. Here, you'll discover how to learn, live, and spread Our Lady's timeless call to prayer, penance, and consecration. Join us in Her mission for the salvation of souls and peace in our world."