Brand Tone

Nurturing & Caring, Playful & Joyful, Approachable & Friendly, Descriptive & Evocative, Trustworthy & Transparent

Brand Values

• •Quality & Craftsmanship
• •Natural Ingredients
• •Self-Care & Well-being
• •Customer Delight
• •Ethical Practices (Implied)
• •Joy & Positivity

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., words to use, words to avoid, level of formality, use of humor, emojis). Share this with anyone creating content.
• •Focus on Sensory Language: Since the products are experiential, use vivid descriptions that appeal to smell, touch, and sight to immerse the reader. Think 'creamy lather,' 'intoxicating aroma,' 'velvety smooth.'
• •Prioritize 'You' over 'We': Frame benefits around the customer. Instead of 'We created this soap with...', try 'Your skin will love the nourishing touch of...'. Make it about their experience and how the product enhances their life.
• •Maintain Authenticity and Enthusiasm: Let the genuine passion for the products shine through. If the tone is playful, ensure it feels natural and not forced. Share the joy behind the creations.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the defined brand tone and values. Get feedback and be willing to adjust as the brand evolves.

Social Perception

Positive: Customers generally perceive Holy Bubbles as a provider of high-quality, aesthetically pleasing, and delightfully scented bath and body products. Gift-Worthy: The products are often seen as ideal gifts due to their appearance and indulgent nature. Indulgent Treat: The brand is associated with treating oneself and enjoying moments of relaxation. Small Business Appeal: There's an appreciation for the handmade, artisanal quality of the products. Reliable: Customers seem to trust the quality and effectiveness of the products.

Copy Examples

• •✨ Get ready to dive into pure bliss! ✨ Introducing our NEW 'Ocean Serenity' Bath Bomb. Crafted with mineral-rich sea salts and a calming lavender-eucalyptus Cblend, it’s your personal escape to a tranquil shore. Tag a friend who deserves a moment of bubbly peace! #HolyBubbles #BathBomb #SelfCareSunday #NewProduct #OceanEscape
• •🛁 Treat your skin (and your senses!) 🧖‍♀️ For a limited time, get 15% off all our handcrafted soaps! Made with nourishing natural oils and enchanting fragrances, they’re the daily dose of joy your skin will thank you for. Shop now and find your new favorite! Link in bio. #HolyBubbles #HandmadeSoap #Skincare #NaturalBeauty #Sale #TreatYourself
• •Wrap your skin in a cloud of creamy comfort with our 'Velvet Cloud' Body Butter. Rich in shea butter and jojoba oil, this luxurious whip melts into your skin, leaving it feeling deeply moisturized, incredibly soft, and delicately scented with vanilla and warm sandalwood. Perfect for that post-bath pamper session. Because you deserve to feel divine, every day.
• •Psst... Your Next Holy Bubbles Moment Awaits! (Plus a Little Surprise Inside 😉)
• •(Image of a colorful array of bath bombs) Poll: Which bubbly mood are you today? енерги Energizing Citrus OR 😌 Calming Lavender? – Followed by a swipe-up link to the respective product categories.