Brand Tone

Nurturing & Caring, Educational & Informative, Passionate & Enthusiastic, Community-Oriented

Brand Values

• •Natural & Purity
• •Holistic Wellbeing
• •Handcrafted Quality & Efficacy
• •Sustainability & Ethical Sourcing
• •Education & Empowerment

Best Practices

• •Use words like "nourish," "soothe," "revitalize," "balance."
• •Explain *why* an ingredient like bentonite clay is good for the skin.
• •If ingredients are locally sourced or ethically produced, highlight this.
• •Words like "luxurious," "refreshing," "calming," "radiant glow" can be effective.
• •Highlight customer experiences when appropriate.

Social Perception

Positive, Engaged Community, Trusted Source for Natural Products, Health-Conscious Appeal

Copy Examples

• •Soothe Your Senses: Introducing Our New Lavender & Chamomile Dream Balm!
• •Explore our collection of non-toxic skincare and wellness treasures.
• •#HandmadeWithLove #SimplyNatural #HolisticBeautyEssentials
• •#NourishNaturally #HolisticBeauty
• •#GoNatural #SustainableHaircare #HolisticEssentials