Brand Tone

Aspirational, Sophisticated, Accessible, Value-Oriented, Confident, Empowering, Customer-Focused, and Trustworthy.

Brand Values

• •Accessibility
• •Quality
• •Style & Expression
• •Customer Satisfaction
• •Confidence

Best Practices

• •Maintain a balance between aspirational language and value-driven messaging.
• •Incorporate customer-centric language, emphasizing benefits like quality, fast delivery, and secure checkout.
• •Use action-oriented verbs to convey confidence and empowerment.
• •Highlight the brand's commitment to making fashion accessible and attainable.
• •Incorporate phrases that encourage self-expression and confidence through clothing.

Social Perception

Positive, focusing on product quality, accurate descriptions, fast shipping, and a proactive approach to online retail and customer satisfaction. Address the name issue by using phrases like 'dress with purpose', 'express your unique style', and 'wear your confidence'.

Copy Examples

• •Redefine luxury with our affordable collection, designed for those who dress with purpose.
• •Experience timeless style and bold expression with our good quality products and Brand Quality.
• •Dress with confidence. We bring quality, culture, and confidence to the wardrobes of those who dress with purpose.
• •Great service at good prices, fast delivery, and secure checkout. Discover the value of accessible fashion.
• •Express your unique style. Our collection is designed to make designer fashion accessible to all.