Brand Tone

Inspiring, Creative, Friendly, Approachable, Enthusiastic, and Helpful

Brand Values

• •Creativity and Self-Expression
• •Quality and Variety
• •Inspiration and Community
• •Joy of Crafting

Best Practices

• •Focus on Inspiration: Always aim to spark ideas and showcase the beautiful possibilities that can be achieved with your products. Use evocative language that appeals to the desire to create.
• •Use Friendly and Inclusive Language: Address your audience directly (e.g., "you," "your," "fellow crafters"). Keep the tone warm, welcoming, and encouraging, avoiding overly technical jargon unless explaining a specific technique.
• •Emphasize the Joy and Process: Highlight the fun and satisfaction of crafting, not just the end product. Talk about the experience of making something by hand.
• •Be Visual and Descriptive: Since crafting is highly visual, ensure your copy complements your images and videos. Use descriptive adjectives that help the audience imagine the textures, colors, and feel of the products.
• •Encourage Interaction and Sharing: Actively invite your audience to share their creations, ask questions, and participate in discussions. This reinforces the community aspect and the friendly, approachable nature of the brand.

Social Perception

Hobbykort.eu is perceived as a specialized retailer, inspirational resource, supportive of the crafting community, and reliable source for card-making and paper-crafting supplies.

Copy Examples

• •Unlock endless creativity! ✨ Our latest collection of intricate dies has just arrived. Imagine the stunning cards and scrapbook pages you'll bring to life. Dive in and let your imagination soar! #Hobbykort #NewDies #CardMakingMagic
• •Hello, crafty friends! 🌸 Look at this beautiful layered card created with our spring collection papers and delicate flower stamps. What will you create today? Share your makes with us! #PaperCraftLove #DIYCards #HobbyInspiration
• •Want to master the art of shaker cards? 😊 Our new blog post is packed with tips and a step-by-step tutorial to help you create dazzling, interactive cards. Perfect for adding that extra sparkle! Link in bio. #CraftTutorial #ShakerCard #HobbykortTips
• •It's time to treat your craft stash! 🎉 Enjoy 15% off all embossing folders this weekend. Add beautiful texture and dimension to your projects. Happy crafting! #CraftSale #EmbossingFun #HobbykortDeals
• •Crafters, we'd love to know! What's your absolute favorite crafting tool you can't live without and why? Share your must-haves in the comments below! 👇 #CraftCommunity #FavoriteTool #LetsCraftTogether