Brand Tone

Professional, Expert, Reliable, Trustworthy, Customer-Centric, Solution-Oriented, Innovative

Brand Values

• •Quality and Expertise
• •Customer Focus and Partnership
• •Integrity and Respect
• •Innovation and Modernization
• •Reliability and Longevity

Best Practices

• •Prioritize Clarity and Precision: Use industry-specific terminology accurately, but ensure the overall message is clear and easily understood by your target audience of technical professionals. Avoid jargon where simpler terms suffice.
• •Emphasize Expertise and Experience: Consistently reference your company's long history, the skills of your engineers and technicians, and successful case studies or partnerships to reinforce authority and trustworthiness.
• •Focus on Solutions and Benefits: Instead of just listing product features, highlight how your offerings solve customer problems, improve efficiency, reduce costs, or enhance productivity. Frame your services around client success.
• •Maintain a Professional and Respectful Voice: Address your audience with a tone that reflects partnership and a deep understanding of their industrial needs. Ensure all communications are polished and error-free.
• •Be Consistent Across All Channels: Whether it's website copy, social media updates, technical brochures, or sales presentations, the core tone of expertise, reliability, and customer-centricity should be evident. Develop internal guidelines to help maintain this consistency.

Social Perception

Established Industry Partner, Technical Authority, Dependable Service Provider, Solutions Provider

Copy Examples

• •Headline: Optimize Your Industrial Processes with HMFT's Proven Fluid Handling Solutions. Body: For over 70 years, HMFT has empowered Canadian industries with cutting-edge pumps, valves, and filtration systems. Our expert engineering team delivers tailored solutions to enhance your efficiency and reduce operational costs. Partner with experience. Partner with HMFT.
• •Headline: Unsurpassed Technical Support for Your Critical Coating Applications. Body: Don't let equipment downtime impact your productivity. HMFT's factory-trained technicians provide specialized support and rapid service for your spray foam, liquid paint, and powder coating systems. We're committed to keeping your operations running smoothly.
• •Headline: Engineered for Excellence: Custom Solutions for Complex Challenges. Body: Standard products don't always fit unique needs. At HMFT, our in-house engineers work closely with you to design and implement custom fluid handling and lubrication systems that precisely match your operational requirements. Experience the HMFT difference.
• •Headline: Your Trusted Partner in Industrial Equipment and Modernization. Body: From robust filtration systems to advanced coating technologies, HMFT is dedicated to providing the highest quality products and innovative solutions. We're investing in the future to help your business thrive. Discover how our expertise can elevate your performance.
• •Headline: Maximizing Uptime, Minimizing Costs: HMFT's Comprehensive Service and Repair. Body: As an authorized service center for leading brands like CIRCOR, HMFT offers expert repairs, rebuilds, and preventative maintenance. Trust our experienced technicians to keep your essential equipment performing at its peak, ensuring longevity and reliability.