Brand Tone

Professional and Knowledgeable, Modern and Tech-Oriented, Quality-Conscious and Premium, User-Centric and Adaptable, Approachable and Engaging

Brand Values

• •Ergonomics and Comfort
• •Quality and Durability
• •Customization and Variability
• •Innovation
• •Customer Focus

Best Practices

• •Emphasize "Highly Variable" and Customization: Consistently highlight how the chairs can be adapted to individual needs, using the brand's core message. This reinforces the unique selling proposition.
• •Spotlight German Engineering and Quality: Use phrases that convey precision, durability, and high-quality materials to build trust and justify the premium positioning.
• •Focus on Ergonomic Benefits, Not Just Features: Translate technical features (like 4D armrests or synchronous mechanisms) into tangible benefits for the user (e.g., "all-day comfort," "reduced back strain," "optimal support for focus").
• •Maintain a Balance of Professionalism and Modern Appeal: While showcasing technical expertise, keep the language engaging and relatable, especially for the gaming audience. Avoid overly technical jargon where simpler, benefit-oriented language works better.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, ad copy, and customer service interactions is aligned. Create a style guide if necessary to help all content creators maintain this consistency.

Social Perception

Positive Quality and Comfort, Premium Product, Emerging Competitor, Trustworthy (German Engineering), Good for Specific Needs

Copy Examples

• •Headline: Hivar: Engineer Your Perfect Sit. Body: Experience the pinnacle of German-engineered ergonomic design. Hivar chairs adapt to you, not the other way around. Highly variable, exceptionally comfortable. Discover your custom fit today.
• •Headline: Level Up Your Comfort. Dominate Your Day. Body: Whether it's a marathon gaming session or a demanding workday, Hivar's dynamic support and customizable ergonomics keep you focused and comfortable. Feel the difference precision engineering makes.
• •Headline: Beyond the Hype: Real Ergonomics, Lasting Quality. Body: Hivar isn't just another chair. It's a commitment to your well-being. Crafted with premium materials and meticulous German engineering, our chairs are built for performance and designed to last. Invest in your comfort.
• •Headline: Your Space. Your Chair. Your Rules. Body: With Hivar's intuitive configurator and extensive customization options, create a chair that's as unique as your setup. From adjustable lumbar to 4D armrests, tailor every detail for ultimate support and style.
• •Headline: The Science of Sit, Perfected. Body: Our name means Highly Variable – and it’s our promise. Hivar chairs blend innovative ergonomic research with superior craftsmanship to deliver a seating experience that supports your body’s natural alignment and movement. Work smarter, play longer.