Brand Tone

Natural & Rustic, Personal & Approachable, Authentic & Swiss-Focused, Caring (for pets), Informative, Playful/Creative (in moderation)

Brand Values

• •Natural Quality: Prioritizing 100% natural ingredients, especially deer products, and avoiding artificial additives.
• •Regional Sourcing & Swiss Made: Emphasis on products from Switzerland.
• •Animal Welfare & Health: Providing healthy, beneficial snacks for pets, promoting dental health and natural engagement.
• •Sustainability: Implied through the use of natural products like shed antlers.
• •Transparency & Trust: The personal branding of "Hirscherei Meli" aims to build trust. The website includes an imprint, privacy policy, and terms and conditions.
• •Customer Satisfaction: Offering discounts for larger purchases and clear shipping information.

Best Practices

• •Embrace "Natural" and "Swiss" Keywords: Consistently use terms like "natural," "100% natural," "Swiss," "regional," "deer," "antler," and "alpine" to reinforce the brand's core identity.
• •Maintain a Personal, Friendly Voice: Write as Meli would speak – approachable, passionate about her products and pets, and authentic. Use "we" and "our" to connect with the audience.
• •Highlight Benefits, Not Just Features: Explain *why* natural and regional is better for pets (e.g., "gentle on sensitive stomachs," "promotes dental health," "sustainably sourced").
• •Visual Storytelling Alignment: Ensure the copy complements the visual elements (which should be rustic, natural, and feature happy pets). If an image shows the Swiss landscape, the copy should echo that connection.
• •Educate and Inform: Share knowledge about the benefits of specific chews (like deer antlers or BARF principles) to build authority and trust, reinforcing the informative aspect of the brand.

Social Perception

Provider of high-quality, natural Swiss pet products. The connection to "Meli" likely fosters a more personal and trusted perception among her direct customer base and social media followers. Customers are likely those who value natural, regionally sourced products for their pets and appreciate a brand with a personal, authentic touch. They may also be interested in a rustic, nature-oriented lifestyle.

Copy Examples

• •🇨🇭 Pure Swiss nature for your furry friend! 🐾 Our deer antler chews are 100% natural, sustainably sourced, and keep those tails wagging happily. Spoil your best companion with the taste of the wild, lovingly prepared by Meli. #Hirscherei #Kausnacks #NaturalDogChews #SwissMade #HappyPets
• •Treat your dog to the authentic taste of Switzerland with Hirscherei's Dried Deer Meat Strips. Gently dried to preserve all the goodness, these high-protein, hypoallergenic snacks are perfect for sensitive tummies and discerning palates. Because Meli believes your pet deserves only the best from our homeland. #RegionalGoodness #HealthyPets
• •Is your dog a chews-y connoisseur? 😉 Discover Hirscherei Kausnacks! From long-lasting deer antlers to savory beef treats, all our products are natural and sourced with care in Switzerland. Give your dog the joy of a truly satisfying chew! Shop now at kausnacks.ch. #DogTreats #SwissQuality #HirschereiMeli
• •A note from Meli: Hello fellow nature and animal lovers! This season, we're excited to bring you even more natural chew options straight from the heart of Switzerland. We believe in simple, wholesome goodness for your pets. Explore our latest arrivals at Kausnacks.ch and bring a piece of the Swiss wilderness home.
• •Looking for a unique gift for the nature enthusiast or hunter in your life? Our 'Schnapsdrossel' set is a true taste of Swiss tradition, thoughtfully curated by Hirscherei. More than just pet snacks, we celebrate our connection to the wild. Limited stock available!