Brand Tone

Friendly and Approachable, Stylish and Fashion-Conscious, Caring and Comfort-Oriented, Playful and Vibrant, Community-Focused

Brand Values

• •Comfort & Well-being
• •Style & Self-Expression
• •Quality
• •Versatility
• •Joy & Positivity
• •Practicality

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Playful," "Caring," "Stylish"), "we are X, we are not Y" statements, vocabulary choices (words to use, words to avoid), and preferred sentence structure. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly in your copy. Highlight the benefits *for them* – how Hippsy makes *them* feel, how it helps *them* in their daily lives or activities. This fosters a friendly and caring connection.
• •Use Storytelling and Lifestyle Imagery: Connect the product to relatable situations and aspirations. Show, don't just tell. For Hippsy, this means showcasing the waist warmers in diverse, everyday scenarios, aligning with the vibrant and active lifestyle they promote.
• •Incorporate User-Generated Content (UGC) and Social Proof: Sharing customer photos and testimonials naturally reinforces the brand's community focus and approachable tone. It shows real people loving and using the product, which is more authentic.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual branding (colors, photography style, design elements). For Hippsy, the playful and vibrant visuals should be matched by equally cheerful, positive, and stylish language. Regularly audit content across all platforms to ensure consistency.

Social Perception

Innovative and Unique Product, High-Quality and Stylish, Functional and Beneficial, A "Feel-Good" Brand, Trustworthy (within its market)

Copy Examples

• •Headline: "Your Daily Dose of Cozy. ✨ Discover Hippsy Waist Warmers." Body: "Why choose between style and comfort when you can have both? Our Hippsy waist warmers are designed to keep you snug and stylish, whether you're conquering your day or cozying up at home. Feel the hug, love the look! #HippsyStyle #WarmEmbrace" Tone: Friendly, Comfort-Oriented, Stylish
• •Headline: "Adventure-Ready? So Is Your Hippsy! 🚵‍♀️" Body: "From chilly morning jogs to adventurous mountain trails, your Hippsy Active waist warmer is the perfect companion. Flexible, breathable, and oh-so-warm – it moves with you, keeping your core protected and your style on point. What’s your next adventure? #HippsyActive #OutdoorComfort" Tone: Playful, Vibrant, Practical
• •Headline: "The Secret to All-Day Comfort? It's a Hippsy. 😉" Body: "Shhh... want to know how to stay effortlessly warm and chic? Our elegant Hippsy collection adds a touch of sophisticated warmth to any outfit. Perfect for the office, a night out, or simply feeling fabulous. Experience the gentle support and stylish embrace. #HippsyElegant #ChicComfort" Tone: Stylish, Caring, Slightly Playful
• •Headline: "Wrap Yourself in Happiness! 🌈 New Colors Just Dropped!" Body: "Brighten up your wardrobe and your day with the latest Hippsy collection! Bursting with vibrant new colors and the same amazing comfort you love. Which one will be your new favorite? Show us your #HippsyLove! Made with care in the EU." Tone: Vibrant, Joyful, Community-Focused
• •Headline: "More Than Just a Waist Warmer. It's a Feeling. ❤️" Body: "It's the feeling of a warm hug on a cool day. It's the confidence of looking good while feeling great. It’s the simple joy of everyday comfort. That's the Hippsy experience. Join our community and share the warmth. #MyHippsy #FeelTheWarmth #MadeForYou" Tone: Caring, Community-Focused, Comfort-Oriented