Brand Tone

Aspirational & Quality-Focused, Confident & Empowering, Approachable & Customer-Centric, Conscious (emerging)

Brand Values

• •Timeless Style
• •Customer Satisfaction
• •Self-Expression & Individuality
• •Sustainability (aspiring)
• •Quality Craftsmanship

Best Practices

• •Prioritize "Quality" and "Timelessness": Consistently weave in language that emphasizes the high-quality materials (Pima cotton), craftsmanship, durability, and classic nature of the apparel, moving beyond fleeting trends.
• •Speak to Empowerment and Self-Expression: Frame product benefits around how they help the customer express their individuality and feel confident.
• •Highlight customer service, satisfaction guarantees (like free returns).
• •Be Authentic with Sustainability Messaging: If "eco-friendly" and "sustainable" are core values, ensure this is clearly communicated and backed by transparent practices.
• •Focus on customer reviews highlighting positive feedback to reinforce trust and quality perception.

Social Perception

Generally positive due to customer reviews, but there's a slight misalignment with the 'Hippie' name, which should be clarified by emphasizing the brand's focus on classic and minimalist designs.

Copy Examples

• •Experience the luxury of Hippikart's Pima cotton t-shirts. Timeless style, unparalleled comfort.
• •Express yourself with confidence. Hippikart: Fashion that reflects your unique identity.
• •Finest fabrics, lasting quality. Discover Hippikart's commitment to craftsmanship.
• •Look good, feel good, do good. Sustainable clothing designed for your comfort.
• •Your satisfaction is our priority. Enjoy free shipping and easy returns with Hippikart.