Brand Tone

Laid-back and Casual, Inclusive and Community-Focused, Enthusiastic and Upbeat, Problem-Solving and Practical, Playful and Fun

Brand Values

• •Quality and Durability
• •Inclusivity
• •Functionality and Style
• •Community
• •Eco-Friendliness/Sustainability
• •Passion for Outdoor Activities
• •Self-Expression and Individuality

Best Practices

• •Embrace the "Keep It Hip" Mantra: This tagline perfectly encapsulates their laid-back, stylish, and functional approach. Use it frequently and let it guide the overall vibe of the copy.
• •Use Inclusive and gender-neutral language: Reinforce the brand's value of catering to everyone. Highlight the unisex nature of the products.
• •Incorporate a sense of adventure and activity: Connect the products to the lifestyles of their target audience (surfing, skating, snowboarding, general outdoor activities). Use action-oriented verbs and imagery.
• •Keep it authentic and relatable: Share the brand's origin story and the real-life problem it solves. Avoid overly corporate or stiff language. TikTok content often has a direct, behind-the-scenes feel which resonates well.
• •Highlight both fashion and function: Consistently remind customers that Hip Heads products are not only stylish accessories but also high-performing and gentle on their hair.

Social Perception

A provider of high-quality, durable hair accessories, Stylish and versatile, A brand with a cool, laid-back vibe, Inclusive and for everyone, Committed to customer satisfaction, Eco-conscious

Copy Examples

• •Instagram Post (Image: Surfer with a Hip Heads hair tie bracelet): "Sun, surf, and zero hair hassles. Our ties stay put, whether they're holding back your flow or chilling on your wrist. Keep it hip, keep it carefree. 🤙 #HipHeads #BeachLife #SurfStyle #NoBreakage"
• •Product Description (for a new hair tie collection): "Meet the 'Terra Tones' collection – inspired by the earth, designed for your adventures. These aren't just hair ties; they're your go-to for looking good and feeling good, from mountain trails to city streets. Strong enough for any action, cool enough for any look. Unisex, un-fussy, undeniably Hip Heads. Grab your pack and join the tribe! #HipHeads #AdventureReady #NewCollection #UnisexStyle"
• •TikTok Video Script (Short, energetic video showing different people using the ties): "(Upbeat music) Tired of snapping ties? Hair damage drama? Wrist marks? 🙄 SWIPE LEFT on those problems! Hip Heads are here. 💪 Strong. Stylish. Super gentle. Wear 'em up, wear 'em down, wear 'em 'round. Get yours and #KeepItHip! Link in bio! ✨ #HairSolutions #StyleHack #ProblemSolved #HipHeads"
• •Facebook Ad (Targeting outdoor enthusiasts): "Don't let your hair hold you back! Whether you're hitting the slopes, catching waves, or just kicking back, Hip Heads hair ties are built to perform. Durable, comfortable, and seriously stylish. Plus, they look awesome on your wrist. Ready for an upgrade? Shop now and #KeepItHip on all your adventures! #OutdoorGear #HairAccessories #PerformanceStyle"
• •Email Newsletter Snippet (Announcing a new product or sale): "Hey Hip Tribe! Get ready to elevate your style game. We're dropping something fresh that's all about [Benefit 1, e.g., ultimate comfort] and [Benefit 2, e.g., a pop of color] for your everyday adventures. As always, expect that Hip Heads quality you love – tough, gentle, and always cool. Click here to be the first to check it out and [Incentive, e.g., snag a special launch discount]! Keep it Hip, The Hip Heads Crew"