Brand Tone

Warm, trustworthy, and focused on quality and personalization.

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Satisfaction & Trust
• •Gift-Oriented
• •Affordable Luxury

Best Practices

• •Showcase Customer Trust and Positive Experiences: Leverage positive reviews and testimonials (especially from Etsy) in marketing materials where appropriate to build credibility and reinforce trustworthiness.
• •Maintain an Approachable and Responsive Voice in Customer Interactions: Mirror the quick and helpful response style noted on Etsy across all communication channels.
• •Emphasize 'Affordable Luxury' through descriptive language and visuals.
• •Highlight durability and material quality (316L Stainless Steel, anti-tarnish, waterproof, anti-rust, hypoallergenic).
• •Focus on personalization options and suitability for gifting in all marketing materials.

Social Perception

Positive, trustworthy, gift-oriented, high-quality personalized jewelry with fast shipping.

Copy Examples

• •Looking for the perfect personalized gift? Our custom bracelets are durable, stylish, and designed to last!
• •Crafted with high-quality materials, our personalized jewelry is the perfect way to show someone you care.
• •Customers rave about our quality and speedy delivery!
• •Our pieces are made from durable, high-quality materials, designed to be treasured.
• •Personalize a unique gift they'll cherish forever. Fast shipping and amazing quality guaranteed!