Brand Tone

Professional and Knowledgeable, Approachable and Personal, Results-Oriented and Pragmatic, Trustworthy and Transparent

Brand Values

• •Regional Focus & Community
• •Partnership & Collaboration
• •Effectiveness & Measurable Results
• •Expertise & Continuous Learning
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your tone (e.g., professional yet approachable, expert but not jargon-heavy), provide examples of "do's and don'ts," and list preferred terminology. This ensures anyone writing for the brand is aligned.
• •Focus on the "You" (The Client): Always frame benefits and services from the client's perspective. Use "you" and "your" frequently to make the copy feel personal and relevant to their needs and challenges.
• •Maintain Regional Specificity: Consistently weave in local references (e.g., Heilbronn, Ludwigsburg, Stuttgart) where appropriate to reinforce the regional expertise and connection. This builds trust with the target audience.
• •Be Clear, Concise, and Action-Oriented: Avoid overly technical jargon unless clearly explained. Ensure every piece of copy has a clear purpose and a call to action, guiding the reader on what to do next. This reflects the pragmatic and results-oriented values.
• •Review and Refine Regularly: Periodically review all marketing copy across different channels (website, ads, emails) to ensure it still aligns with the intended brand tone and values. Consistency is key to building a strong brand identity. If the agency decides to engage in its own social media, this will be particularly important.

Social Perception

Clients likely perceive them as competent, reliable, and beneficial for their local marketing efforts. Potential local businesses may see them as a specialized, accessible option for digital marketing. Wider public/Industry peers perception is likely neutral or low-profile.

Copy Examples

• •Headline (Local SEO): "Be found where it matters most: Your neighborhood. We make local SEO work for your Heilbronn business."
• •Social Media Ad (General): "Tired of shouting into the digital void? Let Himbeer Media craft a social media strategy that connects you with real customers in Ludwigsburg. Free consultation – let's talk results!"
• •Website 'About Us' Snippet: "We're not just another agency; we're your local online marketing partners in Stuttgart. At Himbeer Media, we combine expert knowledge with a personal touch to help your business thrive online."
• •Email Marketing Subject Line (Lead Nurturing): "Is your website truly working for you, [Business Name]? Let's unlock its potential."
• •Google Ad Copy: "Local Online Marketing Experts | Himbeer Media | Websites, SEO & Social Media for KMUs | Boost Your Local Presence Now!"