Brand Tone

Professional & Technical, Passionate & Adventurous, Quality-Conscious, Customer-Focused

Brand Values

• •Innovation
• •Quality & Durability
• •Performance
• •Customer Satisfaction
• •Passion for Hunting

Best Practices

• •Prioritize Performance and Innovation: Always weave in how Hillman's technical features and innovative design translate to tangible benefits for the hunter (e.g., "stay drier longer," "move silently," "unrestricted movement").
• •Emphasize European Quality & Craftsmanship: Subtly remind the audience of the high standards of production without being boastful. Phrases like "Expertly crafted in Europe" or "Built with European precision" reinforce this value.
• •Speak the Hunter's Language: Use terminology and address pain points that resonate with experienced hunters, showing an understanding of their needs and passion for the sport.
• •Maintain a Confident yet Approachable Voice: Be confident in the product's capabilities but ensure the tone remains accessible and customer-focused, inviting engagement and questions.
• •Balance Technical Details with Evocative Language: While specs are important, also use language that paints a picture of the hunting experience and the role Hillman gear plays in enhancing it. Connect the features to the feeling of being in the wild.

Social Perception

Positive for Quality and Innovation, Niche Recognition, Aspiring International Brand, Mixed on Availability/Awareness

Copy Examples

• •Headline: Conquer the Wild. Engineered in Europe. Body: Don't just face the elements, master them. Hillman hunting gear combines cutting-edge innovation with rugged European craftsmanship, so your focus stays on the hunt, not your apparel. Experience the difference quality makes.
• •Headline: Beyond Camouflage. Beyond Expectation. Body: True hunters know that success lies in the details. That's why Hillman gear is meticulously designed for optimal performance, from silent fabrics to ergonomic fits. Elevate your hunt with gear that understands your passion.
• •Headline: Your Hunt. Our Innovation. Unbeatable Performance. Body: For years, Hillman has been dedicated to equipping serious hunters with gear that performs flawlessly. Our commitment to advanced materials and intelligent design means you're ready for any challenge the wilderness throws your way. Trust Hillman. Trust the hunt.
• •Headline: Feel the Difference European Quality Makes. Body: Crafted with precision and built to endure, Hillman hunting apparel offers unparalleled comfort and protection. We obsess over every stitch and every feature, so you can immerse yourself in the experience. Discover the Hillman advantage.
• •Headline: The Wilderness Awaits. Are You Geared Up? Body: Embrace the call of the wild with Hillman. Our range of advanced hunting clothing and accessories is designed for the dedicated hunter who demands the best. Explore our latest collection and prepare for your most successful season yet.