Tono de Marca

Informative, Trustworthy, Safety-Conscious, and Confident

Valores de Marca

• •Health and Safety
• •Innovation
• •Quality and Durability
• •Efficacy
• •Accessibility (Implied)

Mejores Prácticas

• •Prioritize Clarity and Factual Information: Always explain the benefits of copper clearly, referencing its antimicrobial properties. Avoid jargon where possible, or explain it simply.
• •Emphasize Trust and Reliability: Highlight "Made in Canada," quality materials, and the science-backed efficacy of copper to build confidence.
• •Focus on Safety and Well-being: Frame the product benefits around creating healthier and safer environments for users and their communities.
• •Maintain a Professional and Caring Voice: The tone should be reassuring and knowledgeable, demonstrating expertise and a genuine concern for health.
• •Be Consistent Across All Communications: Ensure that the website, product descriptions, any future social media, and customer service interactions all reflect the same informative, trustworthy, and safety-conscious tone.

Percepción Social

The general perception of antimicrobial copper products as a category is increasingly positive, especially in a health-conscious era. Products are perceived as innovative, health-promoting, and a scientifically sound way to enhance hygiene, particularly in environments where cleanliness is critical.

Ejemplos de Copy

• •Headline: Protect What Matters: Self-Sanitizing Copper Grab Bars for Lasting Peace of Mind. Body: Introducing High Touch Copper: Canadian-made grab bars that continuously kill bacteria on contact. Our innovative copper-fused technology offers an added layer of hygiene for your home, healthcare facility, or business, because a safer environment is a healthier environment.
• •Headline: The Science of Safety: How Our Copper Surfaces Actively Defend Against Germs. Body: Did you know copper naturally starts killing bacteria the moment they touch its surface? High Touch Copper products harness this proven antimicrobial power to help reduce the spread of pathogens in high-contact areas. Invest in a cleaner future, effortlessly.
• •Headline: Beyond Clean: Experience the 24/7 Protection of High Touch Copper. Body: Regular cleaning is essential, but our self-sanitizing copper grab bars and push plates work around the clock to enhance your hygiene efforts. Durable, effective, and proudly Canadian-made for healthcare, commercial, and residential use.
• •Headline: Smart Hygiene, Simple Solution: Upgrade to High Touch Copper. Body: Elevate safety standards with High Touch Copper. Our grab bars and fixtures utilize cutting-edge copper technology to provide continuous antimicrobial protection. Ideal for bathrooms, hallways, and anywhere touch transmission is a concern.
• •Headline: Invest in Well-being: High Touch Copper for a Healthier Home and Workplace. Body: From long-term care facilities to your family bathroom, High Touch Copper offers innovative solutions that contribute to a safer, cleaner space. Our copper-infused products are designed for durability and lasting antimicrobial action.