Brand Tone

Enthusiastic, Exclusive, Approachable, Reliable, Modern

Brand Values

• •Authenticity
• •Exclusivity & Rarity
• •Passion for Sneaker Culture
• •Customer Trust & Reliability
• •Community

Best Practices

• •Know Your Audience: Understand the language, slang (where appropriate), and interests of sneaker enthusiasts. Tailor communication to resonate with them authentically.
• •Stay True to Your Values: Consistently emphasize authenticity, exclusivity, and passion in all messaging. Let these core values shine through the language used.
• •Visual Consistency: Ensure that the visual elements (photography, videography, graphics) on the website and social media align with the modern, clean, and product-focused aesthetic, reinforcing the brand tone.
• •Engage Authentically: When interacting on social media, maintain the enthusiastic, approachable, and knowledgeable tone. Respond to comments and messages in a way that builds community and trust.
• •Unified Voice Across Platforms: While the style might adapt slightly (e.g., more dynamic on TikTok), the core brand tone (enthusiastic, reliable, exclusive) should be consistent across the website, Instagram, Facebook, TikTok, and any customer service interactions.

Social Perception

Perceived positively as a reliable source for authentic and exclusive sneakers, with a knowledgeable and friendly team. Seen as a key player in the Swiss sneaker market, democratizing access to coveted items in a trustworthy way, and strongly connected with the local Swiss sneaker community.

Copy Examples

• •Headline: Grail Unlocked. Your Next Obsession Just Landed. Body: The freshest, 100% authentic heat you've been searching for is now at Hideout.ch. Cop yours before they're history. #SneakerAuthentic #HideoutHype
• •Headline: Stop Dreaming, Start Wearing. Body: That ultra-rare pair you thought you'd never find? We got you. Hideout.ch: Switzerland's trusted source for exclusive kicks. Simple, secure, and always legit. #SwissSneakerSource #AuthenticOnly
• •Headline: Level Up Your Sneaker Game. Body: From iconic retros to the latest drops, discover the most sought-after sneakers at Hideout.ch. We speak fluent sneaker. What's on your wishlist? #LimitedEdition #SneakerCultureCH
• •Headline: Real Kicks, Real Talk. Body: Tired of the fakes and the runaround? At Hideout.ch, we guarantee 100% authenticity on every pair. Join the community that knows. #TrustedKicks #HideoutCommunity
• •Headline: Your Weekend Fit Starts Here. Body: The ultimate statement piece for your outfit is waiting. Explore the latest exclusive arrivals at Hideout.ch and step out in style. Authenticity guaranteed. #SneakerheadEssentials #FreshKicksCH