Brand Tone

Elegant, Luxurious, Creative, Imaginative, Passionate, Joyful, Professional, Experienced, Friendly, Approachable, Community-Oriented

Brand Values

• •Making People Happy
• •Beauty & Quality
• •Creativity & Innovation
• •Customer Service & Relationships
• •Teamwork & Collaboration
• •Integrity & Resourcefulness
• •Giving Back

Best Practices

• •Develop a Brand Voice Guide: Create a clear document outlining the brand's personality, tone (elegant, creative, passionate, professional, friendly), approved vocabulary, and a "do's and don'ts" list for communication. Share this with everyone involved in content creation and customer interaction.
• •Emphasize Storytelling: Share the "why" behind The Hidden Garden – the passion for flowers, the joy of creating, and the commitment to making clients happy. Highlight the journey of the founder and the dedication of the team. This humanizes the brand and connects with clients on an emotional level.
• •Showcase Expertise with Approachability: While highlighting luxury and design expertise, ensure the language remains welcoming and not intimidating. Use clear, descriptive language that conveys artistry without being overly technical or exclusive. Balance sophistication with genuine warmth.
• •Visual Consistency Reinforces Tone: Ensure all visual content (website imagery, social media posts, marketing materials) aligns with the elegant, creative, and high-quality tone. High-resolution, beautifully styled photography and videography are crucial.
• •Train and Empower the Team: Ensure all staff, especially those interacting with customers (sales, delivery, event setup), understand and embody the brand's tone and values. Their interactions are a direct reflection of the brand. Regular internal communication about brand values can reinforce this.

Social Perception

Positive reputation for quality and design, Valued for weddings and events, Seen as high-end/expensive by some, Generally good customer service, Strong local presence, Engaging social media

Copy Examples

• •Website Hero: "Experience the Art of Floral Design. At The Hidden Garden, we transform moments into memories with luxurious, bespoke arrangements that speak from the heart. Discover beauty, crafted uniquely for you."
• •Wedding Service: "Your love story, exquisitely told in bloom. Let our visionary designers weave enchantment into your special day with breathtaking florals that capture your unique essence. Imagination, elegance, and unforgettable beauty await."
• •Social Media (Instagram/Pinterest Caption for a stunning arrangement): "A symphony of color and texture, designed to delight the senses. Each petal, every stem, thoughtfully curated to bring a touch of The Hidden Garden's magic into your world. ✨ #LuxuryFlowers #FloralArtistry #HiddenGardenMagic #LAFlorist #EventDesign"
• •Email Marketing (Subject: Elevate Your Everyday with Extraordinary Blooms): "Why wait for a special occasion? Infuse your life with the joy and artistry of a Hidden Garden creation. From stunning centerpieces to elegant bouquets, discover the perfect expression of beauty, delivered with care. Explore our latest designs."
• •Product Description (for a signature bouquet): "Unveil the 'Serene Dream' bouquet – a captivating blend of [Specific Flower 1], velvety [Specific Flower 2], and delicate [Specific Flower 3]. Handcrafted by our passionate artisans, this arrangement embodies sophistication and brings a touch of luxurious tranquility to any space. More than just flowers, it's an experience."