Brand Tone

Aspirational yet Accessible, Confident and Knowledgeable, Community-Oriented and Engaging, Trendy and Savvy, Direct and Sales-Oriented

Brand Values

• •Quality
• •Affordability/Value
• •Discovery and Experience
• •Transparency (implied)
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone words (e.g., sophisticated, savvy, confident, inviting, playful), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Know Your Audience Intimately: Understand their aspirations, their language, what platforms they use (Instagram, TikTok), and what motivates their purchases (value, trend-consciousness, desire for luxury). Tailor the copy to resonate with these characteristics.
• •Balance Aspiration with Accessibility: Use evocative and luxurious language to describe the scents and the experience, but always bring it back to the value proposition and approachability. Avoid overly pretentious or exclusive jargon that might alienate the target customer.
• •Stay Current with Trends (Especially in Fragrance & Social Media): Incorporate relevant hashtags, trending audio (on TikTok), and popular slang or phrasing where appropriate, without trying too hard or sounding inauthentic. Reference "dupe culture" positively, positioning the brand as a smart choice.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a TikTok video, or an email newsletter, the core tone and messaging should feel cohesive. This builds brand recognition and trust. Review copy regularly to ensure it still aligns with the established voice.

Social Perception

Positive among Target Audience, Smart Shopper Appeal, Part of a Larger Trend, Potentially Polarizing

Copy Examples

• •Headline: Iconic Scents, Intelligently Priced. Your Signature Awaits. Body: Why just admire luxury when you can embody it? Hiben Fragrances unlocks the world of exquisite perfumery, offering masterfully crafted inspirations of your most coveted scents. Experience the allure, the quality, the you – without the designer price tag. Discover your next obsession.
• •Social Media Post (Image: Flatlay of a Hiben bottle with aesthetic props): Caption: That Friday feeling, bottled. ✨ Elevate your weekend with [Fragrance Name], our inspired take on a timeless classic. Rich notes, unforgettable sillage, and a price that lets you indulge. 😉 Link in bio to explore the collection. #HibenFragrances #LuxuryInspired #ScentOfTheDay #AffordableLuxury #PerfumeAddict
• •Email Subject Line: Psst... Your Favorite $200+ Perfume? Get the Vibe for Less. Body: Obsessed with [Designer Perfume Name]? We get it. That's why we created [Hiben Fragrance Name], a stunning olfactory tribute that captures its sophisticated essence. Indulge in the notes of [mention 2-3 key notes] and enjoy that same head-turning allure. Shop smart, smell fabulous.
• •TikTok Video Concept Script (Trendy sound, quick cuts): Visuals: Show a ridiculously expensive item (e.g., a diamond-encrusted teacup), then transition to a sleek Hiben bottle. Text Overlay: My taste: 💎 My budget: 🥖 ...But I still smell like a million bucks. 😉 Voiceover/Caption: Smell expensive without breaking the bank? Challenge accepted. Hiben Fragrances got you. Link in bio! #PerfumeDupe #SmartLuxury #HibenFragrances #TikTokMadeMeBuyIt #[RelevantDesignerBrandInspiration]
• •Product Description Snippet (for a bold, evening scent): Unleash your inner icon. [Hiben Fragrance Name] is not just a scent; it's a statement. Inspired by the audacious spirit of [Designer Perfume Inspiration], this fragrance blends intoxicating [key note 1] with seductive [key note 2] and a whisper of [key note 3]. Command attention, leave a lasting impression. Own the night.