Brand Tone

Empathetic, Purpose-Driven, Inspiring, Ethical, Professional

Brand Values

• •Social Impact
• •Empowerment
• •Ethical Practices
• •Community
• •Quality & Craftsmanship
• •Purposeful Consumption

Best Practices

• •Always Lead with Purpose: Every piece of copy, whether a product description or a social media post, should connect back to the core mission of empowerment and creating opportunities.
• •Tell Authentic Stories: Share the genuine experiences and voices of the artisans and individuals impacted by HHPLIFT. Avoid generic or overly sentimental language; let the real impact speak for itself.
• •Use Empowering Language: Focus on strength, resilience, skill, and opportunity rather than solely on need or disadvantage. Frame challenges as barriers being overcome.
• •Maintain Transparency: Clearly communicate how purchases contribute to the mission. Highlight fair trade practices, the LIFT™ Program, and partnerships with social enterprises.
• •Be Consistent Across All Channels: Whether it's a formal B2B proposal, a website product page, or an Instagram caption, the underlying tone of empathy, purpose, and ethical commitment should be recognizable. Regularly review content to ensure alignment.

Social Perception

HHPLIFT is generally perceived as a legitimate and impactful non-profit social enterprise dedicated to a positive cause.

Copy Examples

• •Headline: More Than a Product. It's a Pathway. Body: Each item you purchase from HHPLIFT is a step towards economic independence for an artisan overcoming barriers. Feel the impact, share the story. #BuyWhatYouBelieveIn Tone: Purpose-Driven, Empathetic
• •Headline: Crafted with Purpose. Gifted with Love. Body: Looking for a gift that truly gives back? Our handcrafted collections support artisans and uplift communities. Give a gift that tells a story of hope and empowerment. Tone: Inspiring, Ethical
• •Headline: Your Purchase Has Power. Body: At HHPLIFT, every sale fuels our mission: to provide job training and fair-wage opportunities to those who need them most. Join us in lifting lives, one beautiful product at a time. #SocialImpact #LIFTCommunities Tone: Empowering, Mission-Oriented
• •Headline: From Their Hands to Yours: A Story of Resilience. Body: Discover the unique artistry and dedication behind each HHPLIFT product. We partner with talented individuals, offering them a platform to shine and build a brighter future. Tone: Empathetic, Hopeful
• •Headline: Align Your Business with Your Values. Body: HHPLIFT offers unique corporate gifting and incentive solutions that make a real difference. Showcase your company's commitment to social responsibility and inspire your team with products that empower. #CorporateSocialResponsibility #PurposeDrivenBusiness Tone: Professional, Ethical