Brand Tone

Aspirational & Empowering, Playful & Vibrant, Fashion-Forward & Stylish, Community-Focused & Friendly, Conscious & Mindful

Brand Values

• •Quality & Comfort
• •Style & Design
• •Sustainability & Ethical Production
• •Empowerment & Confidence
• •Versatility
• •Community

Best Practices

• •Embrace Vibrant & Playful Language: Use energetic verbs, positive adjectives, and don't be afraid to incorporate a touch of lightheartedness or fun, especially with print names or campaign themes. Reflect the "Bali vibe."
• •Focus on Empowerment & Confidence: Craft messages that uplift and inspire. Highlight how the apparel helps wearers feel good, strong, and stylish in their own skin, whether they are working out or going about their day.
• •Weave in Conscious Values Subtly: When mentioning sustainability or ethical production, do so in a way that feels authentic and integrated, rather than a tacked-on afterthought. Emphasize the care and quality that go into the garments.
• •Maintain a Friendly & Inclusive Community Voice: Use welcoming language ("Hey Honey family," "girls"), encourage interaction, feature user-generated content, and ensure communication feels approachable and supportive.
• •Marry Style with Functionality in Descriptions: Always highlight both the aesthetic appeal (fashion-forward designs, unique prints, flattering cuts) and the practical benefits (comfort, quality materials, suitability for yoga and movement) in product descriptions and marketing copy.

Social Perception

Positive for Quality and Style, Appreciation for Sustainability Efforts, Seen as a Premium Brand, Engaged Community, Mixed Feedback on Performance for Intense Activities

Copy Examples

• •Headline: Find Your Flow, Unleash Your Style. Body: Hey Honey activewear moves with you, from serene sun salutations to your busiest city days. Crafted for comfort, designed to empower. #HeyHoneyStyle #YogaEverywhere
• •Headline: Beyond the Mat: Activewear That Lives With You. Body: Why choose between fashion and function? Our latest collection blurs the lines, offering vibrant prints and a flawless fit that’s as ready for a vinyasa as it is for a latte. Discover your new everyday favorites. #HeyHoneyActive #FashionMeetsFunction
• •Headline: Feel Good, Inside & Out. Body: Consciously crafted in Europe, our yoga wear combines sustainable practices with luxurious comfort. Embrace vibrant designs that reflect your inner joy and our commitment to a healthier planet. #SustainableStyle #HeyHoneyCares
• •Headline: Join the Hey Honey Family! ✨ Body: It’s more than just activewear; it’s a community. Share your #HeyHoneyMoments and inspire others to move, live, and shine. P.S. Our new ‘Desert Island’ print just dropped – get ready to turn heads!
• •Headline: Print Power. Perfect Fit. Pure You. Body: Tired of blending in? Our signature prints are designed to make a statement, while our famously comfortable fabrics and flattering cuts let your confidence bloom. What Hey Honey piece are you rocking today? #ExpressYourself #HeyHoneyYoga