Brand Tone

Empowering & Positive, Aspirational yet Accessible, Community-Focused & Engaging, Mindful & Calm, Chic & Stylish

Brand Values

• •Well-being & Self-Care
• •Quality & Comfort
• •Style & Design
• •Community
• •Empowerment
• •(Likely) Sustainability

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, key messaging pillars, words to use/avoid, and examples. This ensures everyone creating content is aligned.
• •Focus on "Her": Always write with the target customer in mind. Understand her aspirations, challenges, and what resonates with her. Use language that speaks directly to her experience (e.g., "your sanctuary," "empowering you").
• •Emphasize Benefits Beyond Features: Instead of just saying "soft fabric," explain how that soft fabric contributes to "serene comfort" or helps her "move freely." Connect product features to the emotional and lifestyle benefits.
• •Be Authentic and Relatable: While aspirational, avoid overly technical jargon or an aloof tone. Share genuine stories, user experiences (with permission), and maintain a human touch in all communications. Let the passion for wellness and community shine through.
• •Maintain Consistency Across All Channels: Whether it's a website FAQ, an Instagram caption, or a customer service email, the tone should feel like it's coming from the same thoughtful, empowering, and stylish brand. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Fashionable Activewear, Good Quality, Inspirational, Part of a Lifestyle, Positive Community Vibe

Copy Examples

• •Instagram Post (Image: Woman in Hey Honey leggings doing a sunrise yoga pose): Breathe in the dawn, exhale your worries. ✨ Our [Product Name] leggings move with you, offering serene comfort as you greet the day. Embrace your strength, find your flow. #HeyHoneyYoga #MindfulMornings #YogaEverywhere #EmpoweredMovement
• •Facebook Ad (Carousel showing different outfits): From sun salutations to Sunday snuggles, discover activewear that feels as good as it looks. Hey Honey blends effortless style with cloud-like comfort, so you can move freely and live beautifully. Explore the new collection! 👉 [Link to hey-honey.fr]
• •Email Newsletter Subject Line: Find Your Sanctuary: New Arrivals for Mindful Moments ✨ (Body Snippet): Hello [Customer Name], we believe every day holds an opportunity for peace and presence. Our latest collection is designed to be your soft companion through mindful movement and quiet reflection. Wrap yourself in comfort...
• •TikTok Video Caption (Video: Quick try-on haul of new collection): New Hey Honey drop just landed! 🤩 obsessed is an understatement. Which look is your fave for hitting the mat or just chilling? 👇 #HeyHoneyHaul #YogaFit #ActivewearStyle #ComfyChic
• •Product Description Snippet (for a versatile top): Meet your new everyday essential. The [Product Name] Top is designed for seamless transitions – from your morning yoga practice to your afternoon coffee run. Crafted with exceptionally soft, breathable fabric, it drapes beautifully, empowering you with comfort and understated elegance wherever your day takes you. Feel good, look incredible.