Brand Tone

Health-conscious and Caring, Reassuring and Problem-solving, Modern and Tech-savvy, Stylish and Functional, Direct and Benefit-Oriented

Brand Values

• •Well-being
• •Quality and Efficacy
• •Simplicity and Ease of Use
• •Transparency
• •Customer Satisfaction

Best Practices

• •Prioritize "Benefit-Driven" Language: Always lead with how HEVO Eyewear improves the customer's life – better sleep, less eye strain, more calm. Focus on the solution and positive outcomes.
• •Maintain a Balance of Science and Simplicity: While it's good to explain the technology (like the percentage of blue light blocked), ensure the core message remains easy to understand and relatable. Avoid overly technical jargon in general marketing copy unless targeting a niche "biohacking" audience specifically.
• •Emphasize "Effortless" and "Habit": Frame the use of HEVO glasses as an easy, almost passive way to achieve significant health benefits, integrating seamlessly into daily routines.
• •Visually Align Copy with Imagery: Ensure that the lifestyle and aesthetic portrayed in images (stylish, calm, modern) are mirrored in the tone and language of the accompanying text.
• •Be Consistent Across Platforms: Whether it's a website banner, an Instagram caption, or a TikTok video script, the core messages of well-being, quality, and stylish protection should be consistent, adapted only in format for the platform.

Social Perception

Positive for Product Efficacy, Appreciation for Design, Trust in Effectiveness, Emerging Brand

Copy Examples

• •Headline: End Screen-Time Fatigue. Embrace Restful Nights. Body: Tired of tired eyes and restless nights? HEVO blue light blocking glasses are designed to filter out harmful blue light, helping your mind unwind and your body achieve the deep sleep it craves. Effortless protection, noticeable calm. #HEVOEyewear #SleepWell #DigitalWellness #EyeCare #
• •Headline: Style That Sees You Through The Night. Body: Don't just look good, feel good. HEVO combines sleek, modern designs with powerful blue light blocking technology. Protect your eyes, calm your mind, and wake up refreshed. Discover the HEVO difference. #StyleMeetsPurpose #BlueLightBlockers #HealthyHabits #
• •Headline: Biohack Your Sleep. Unlock Better Mornings. Body: In a world of constant screens, give your body the natural rest it deserves. HEVO’s specialized lenses, like our 99% blue-light-blocking red sleep lens, help regulate your natural melatonin production for deeper, more restorative sleep. From stressed to rested, naturally. #Biohacking #HEVOSleep #TechWellness #ScreenProtection #
• •Headline: Your Eyes Work Hard. Give Them a Break. Body: Long hours in front of the computer? HEVO provides the effortless eye protection you need. Reduce strain, minimize headaches, and feel the relief as your eyes and mind relax. Quality eyewear for your digital life. #EyeStrainRelief #WorkFromHomeWellness #HEVOGlasses #Focus #
• •Headline: The Secret to Winding Down? It’s HEVO. Body: Transition seamlessly from a busy day to a peaceful night. HEVO blue light glasses help your brain shift into rest mode, calming your mind and preparing you for the quality sleep you deserve. Simple habit, profound benefits. #WindDown #RelaxAndRecharge #EveningRoutine #HEVOCalm #