Brand Tone

Professional, Trustworthy, Customer-centric, Approachable, Quality-focused, Confident, Ethical & Responsible

Brand Values

• •Integrity & Transparency
• •Respect for Customers
• •Quality Assurance
• •Constant Innovation
• •Ethical Practices

Best Practices

• •Engineer copy to ensure the customer gets the perfect night's sleep.
• •Avoid jargon where possible; if technical terms are necessary, explain them simply.
• •Let customer testimonials and product quality speak for themselves.
• •Infuse ethical considerations naturally, integrating them smoothly into the narrative as a genuine part of the brand's identity, not just a marketing tactic.
• •Ensure customer service language, FAQ sections, and post-purchase communication are helpful, empathetic, and easy to understand, reinforcing the brand's commitment to customer respect.

Social Perception

Positive customer experiences, Trustworthy & Reliable

Copy Examples

• •Experience the Elite Natural Mattress Collection: expertly crafted for unparalleled comfort and support.
• •At Heston & Co, your sleep is our priority. We're committed to providing premium quality mattresses with a customer-centric approach.
• •Invest in a better night's sleep with our Classic Pocket Spring Mattress Collection, backed by a 5-year warranty for your peace of mind.
• •With every bed purchased, we plant a tree, demonstrating our commitment to ethical practices and a positive ecological impact.
• •Discover the Heston & Co difference: handcrafted mattresses in the UK, designed to exceed your expectations and earn your loyalty.