Brand Tone

Artisanal & Authentic, Warm & Evocative, Inspired & Passionate, Elegant & Timeless, Approachable & Personal

Brand Values

• •Craftsmanship & Handmade Quality
• •Authenticity
• •Mediterranean Inspiration & Provençal Lifestyle
• •Natural Materials & Durability
• •Local Production
• •Timeless Design

Best Practices

• •Embrace "Artisanal Language": Use words like "handcrafted," "atelier," "artisan," "unique," "authentic," "Provence," and "Mediterranean." Describe the process and the material with reverence.
• •Evoke Sensory Details: Appeal to the senses. Talk about the "warmth" of a piece, the "play of light" on concrete, the "natural textures," and the "sun-drenched" inspiration.
• •Tell the Story: Briefly weave in the narrative of being handmade in Provence, the passion for concrete, and the inspiration behind the designs. This builds connection and reinforces authenticity.
• •Maintain a Warm and Inviting Voice: Use welcoming and slightly poetic language. Phrases like "Ensoleillez votre intérieur" (Brighten your interior) set a positive and aspirational tone.
• •Be Consistent Across All Platforms: Ensure that the language used on the website, social media captions, product descriptions, and any marketing materials all reflect the same core tone and values of craftsmanship, authenticity, and Mediterranean warmth.

Social Perception

Artisanal & High-Quality, Stylish & Unique, Local & French Craftsmanship, Trusted through Association, Niche Appeal

Copy Examples

• •Headline: Bring the Soul of Provence Home. Body: Discover Hesmée: where handcrafted concrete meets Mediterranean warmth. Each piece, a story whispered in stone.
• •Headline: More Than Concrete. It's a Feeling. Body: Our artisans in Provence pour passion into every curve and texture. Experience the timeless elegance of Hesmée in your space.
• •Headline: Let Your Home Shine. Body: Inspired by the sun-drenched landscapes of the South, our concrete décor and lighting are designed to brighten your everyday. Handmade, with heart, in Provence.
• •Headline: The Beauty of Imperfection, Perfectly Crafted. Body: At Hesmée, we celebrate the unique character of concrete. Find authentic, handcrafted pieces that tell a tale of timeless Mediterranean style.
• •Headline: From Our Atelier to Your Art de Vivre. Body: Hesmée Provence invites you to embrace a lifestyle of simple elegance and authentic craftsmanship. Explore our collection of unique concrete treasures.