Brand Tone

Confident & Empowering, Solution-Oriented & Efficacious, Approachable & Friendly, Inspirational & Aspirational, Informative

Brand Values

• •Efficacy & Quality
• •Simplicity & Multi-functionality
• •Innovation
• •Customer Focus
• •Empowerment
• •Cruelty-Free

Best Practices

• •Focus on Benefits, Not Just Features: Always translate product features into tangible benefits for the user. Instead of "contains sunflower seed extract," say "protects your color from fading with natural sunflower seed extract."
• •Use Confident and Empowering Language: Employ words and phrases that instill confidence in the product's efficacy and the user's ability to achieve great hair (e.g., "discover," "transform," "unleash," "guaranteed," "proven").
• •Keep it Clear and Concise: While informative, avoid overly technical jargon. Make the message easy to understand and digest, reflecting the brand's value of simplicity.
• •Maintain a Positive and Uplifting Voice: Even when addressing hair problems, frame the narrative around solutions and positive outcomes. The tone should be optimistic and encouraging.
• •Engage with Authenticity: When interacting on social media or writing community-focused content, be genuine, responsive, and reflect the friendly, approachable aspect of the brand. Use "we" and "you" to foster a connection.

Social Perception

Effective & Reliable, High Quality (Worth the Price for Many), Trustworthy, Problem Solver, Innovative

Copy Examples

• •Social Media Post (Instagram/Facebook): Tired of juggling a dozen hair products? ✨ Simplify your routine, not your results. Our Miracle Leave-In delivers 10 amazing benefits in one easy step. Healthy, gorgeous hair is just a spray away! What's your favorite benefit? #Itsa10Haircare #MiracleHair #HealthyHairJourney #EffortlessBeauty
• •Ad Headline (Digital Ad): Stop Wishing for Great Hair. Get It. It's a 10 Haircare - Real Results, Effortlessly.
• •Product Description Snippet (for a new styling cream): Unlock salon-worthy shine and all-day hold without the stiffness. Our new [Product Name] Styling Cream not only perfects your look but nourishes your strands with every use. Because your hair deserves all 10s, all the time.
• •Email Subject Line (Promotional): Your Hair's 10/10 Transformation Starts Now (+ Special Offer Inside!)
• •TikTok Video Caption Idea (for a quick tip): Frizz got you down? 🙅‍♀️ Quick tip: A spritz of our Miracle Leave-In Lite tames flyaways instantly without weighing hair down! #HairHack #Itsa10 #FrizzFree #GoodHairDay #TikTokBeauty