Brand Tone

Trustworthy, Reliable, Customer-Centric, Direct, Informative, Value-Oriented

Brand Values

• •Quality
• •Fair Pricing
• •Customer Satisfaction
• •Reliability
• •Transparency
• •Efficiency

Best Practices

• •Emphasize Value and Quality Consistently: Regularly reinforce the message of 'high-quality products at fair prices' across all communications.
• •Use phrases that show you understand their priorities (e.g., 'pleasant shopping experience,' 'reliable service').
• •Reflect the stated value of 'transparency.'
• •Maintain a Direct and Informative Style: Provide clear product information and avoid overly promotional language.
• •Showcase Customer-Centricity: Highlight customer satisfaction and easy processing in your communications.

Social Perception

Dependable source for automotive parts and software, focusing on quality and fair pricing, aiming for a broad, international customer base and a modern, approachable image.

Copy Examples

• •Your trust is our drive.
• •High-quality products at fair prices.
• •Customer satisfaction stands by us in the first place.
• •Our goal is it, to provide you with a pleasant shopping experience.
• •Reliable service and fast delivery times.