Brand Tone

Caring and Empathetic, Reassuring and Supportive, Value-Oriented and Direct

Brand Values

• •Empathy
• •Innovation
• •Integrity
• •Quality
• •Customer Satisfaction/Support
• •Accessibility/Affordability
• •Empowerment

Best Practices

• •Maintain a Reassuring and Supportive Voice: Highlight guarantees, customer support, and ease of use to build trust and alleviate potential anxieties.
• •Explain benefits in straightforward terms that are easy for everyone to understand, reflecting the 'easy-to-use' product promise.
• •Infuse a Sense of Hope and Empowerment: Frame the product as a way to regain something valuable (connection, joy, clarity) and to live a fuller life.
• •Emphasize Empathy and Care: Use language that demonstrates a genuine understanding of the customer's needs and challenges.
• •Address Potential Concerns Directly: Acknowledge and reassure customers about potential issues like ease of use, comfort, and reliability.

Social Perception

A caring, customer-focused family business providing high-quality, affordable, and easy-to-use hearing solutions.

Copy Examples

• •We're here for you every step of the way.
• •Hero Aids offers not just advanced technology for clear sound, but a promise of support and care.
• •Our advanced, comfortable Hero Aids make it possible.
• •We stand by our quality with a 1-year warranty and are dedicated to helping you find the perfect fit for your new life of clear hearing.
• •Our mission is to empower you with hearing aids that are not only technologically advanced and easy to use but also backed by genuine care and unwavering support.