Brand Tone

Innovative & Tech-Forward, Professional & Expert, Passionate & Engaging, Accessible & Educational, Collaborative

Brand Values

• •Innovation
• •Heritage Preservation & Valorization
• •Accessibility
• •Storytelling
• •Quality & Expertise
• •Engagement

Best Practices

• •Always Emphasize Innovation through a Heritage Lens: Consistently highlight how technology serves to enhance, preserve, and make heritage more engaging, not just technology for its own sake. Use terms like "innovative," "immersive," "interactive," "digital," and "virtual" regularly but meaningfully.
• •Maintain a Professional yet Passionate Voice: Combine expert terminology and a clear articulation of services with language that conveys genuine enthusiasm for cultural heritage. Avoid overly casual slang but don't be afraid to show excitement for projects and technological advancements.
• •Focus on "Storytelling" and "Experience": Frame services not just as technical outputs (e.g., "3D scanning") but as means to "tell stories," "create experiences," and "unlock history." This appeals to the emotive and educational aspects of heritage.
• •Highlight Accessibility and Audience Engagement: Stress how their work makes heritage more accessible to diverse audiences and fosters deeper engagement. Use phrases like "for all publics," "interactive learning," and "captivating experiences."
• •Develop a Keyword Glossary & Style Guide Snippet: Create a short internal guide with core keywords (e.g., "valorisation du patrimoine," "contenus culturels innovants," "expériences immersives," "digital heritage") and preferred phrasing to ensure consistency across all communications, whether website copy, social media, or proposals. Ensure all team members are familiar with it.

Social Perception

Heritage2-0.fr is likely perceived as a specialized, modern agency at the forefront of digital applications for cultural heritage in its French context. They would be seen as experts in their niche, providing valuable services to museums, cultural sites, and educational institutions.

Copy Examples

• •Headline for a Museum Collaboration: "Heritage 2.0: Breathing Digital Life into Ancient Wonders. Partner with us to create unforgettable immersive experiences for your visitors."
• •Social Media Post (showcasing a 3D model): "Explore every detail like never before! Our latest 3D scan of the [Artifact Name] for [Museum Partner] unlocks new perspectives on this historical treasure. #DigitalHeritage #Innovation #CultureTech #Heritage20fr"
• •Website "About Us" Snippet: "At Heritage 2.0, we believe technology is the key to unlocking the stories of our past. We are a passionate team of experts dedicated to transforming cultural heritage into dynamic, interactive experiences that educate and inspire."
• •Service Description (Virtual Tours): "Go Beyond the Walls. Heritage 2.0 crafts stunningly realistic virtual tours, making your cultural site accessible to a global audience, 24/7. Let's build your digital doorway to history."
• •Call to Action for a Consultation: "Ready to innovate how your audience connects with heritage? Contact Heritage 2.0 today for a consultation and discover the power of digital storytelling for your institution."