Brand Tone

Authentic & Personal, Inspirational & Encouraging, Passionate, Serene & Calming, Accessible & Educational

Brand Values

• •Connection with Nature
• •Emotional Expression & Well-being
• •Creativity & Self-Expression
• •Community & Sharing
• •Authenticity & Craftsmanship
• •Lifelong Learning & Growth

Best Practices

• •Speak from Cheryl's Perspective (or as a close extension): Use "I" and "my" when appropriate, sharing personal anecdotes, inspirations, and the emotional connection to the art and teaching. Maintain authenticity.
• •Infuse Nature & Emotion: Consistently weave in themes of nature, peace, joy, and the emotional impact of art. Use descriptive language that appeals to the senses and evokes the feeling of her artwork.
• •Be Encouraging and Inclusive: Whether promoting art or courses, the language should be welcoming, supportive, and empower individuals to explore their creativity, regardless of skill level.
• •Maintain a Calm and Gentle Voice: Avoid overly aggressive sales language or hype. The tone should align with the serene quality of the art. Focus on the value and experience offered rather than just the transaction.
• •Storytelling is Key: Share the stories behind the artwork, the inspiration, the process, or the transformation students experience. This builds a deeper connection with the audience than just listing features or products.

Social Perception

Talented & Nature-Inspired Artist, Generous Teacher & Mentor, Source of Calm & Beauty, Authentic & Relatable, Community Builder

Copy Examples

• •Instagram Post (New Painting): Lost in the layers of Georgian Bay blues today. 💙 This new piece, 'Whispering Pines Shore,' is all about that quiet moment just before the sun dips below the horizon, when the water is like glass and the world feels still. So much peace found in these hues. Hope it brings a little of that serenity to your space. Available now on the website (link in bio!). #HendrickStudios #GeorgianBayArt #ContemporaryLandscape #PeacefulArt #ArtForYourHome #CherylHendrickArt
• •Facebook Ad (Online Course): Unleash your inner artist! ✨ Have you always wanted to paint but didn't know where to start? Join my 'Inspired by Nature' online painting course and let me guide you, step-by-step, to create beautiful landscapes you'll be proud of. No experience needed, just a willingness to explore and have fun! Let's find your creative spark together. Click here to learn more and enroll: [Link] #LearnToPaint #OnlineArtCourse #CreativeCommunity #HendrickStudios #NatureInspiredArt #ArtForEveryone
• •Product Description (Print): Bring the calming energy of the coast into your home with 'Morning Mist Over the Sound,' a fine art print from an original painting by Cheryl Hendrick. Inspired by countless quiet mornings spent by the water, this piece captures the soft light and gentle movement of the early day. Perfect for creating a tranquil focal point in any room, inviting moments of reflection and peace. Each print is meticulously crafted to preserve the vibrant colors and textures of the original artwork.
• •Email Newsletter Snippet (Studio News & Encouragement): Hello creative friends! This week in the studio has been all about embracing imperfections and finding beauty in the unexpected strokes. Remember, your art journey is uniquely yours – there's no right or wrong way, only your way. If you're looking for a little guidance or a supportive community to share your progress, our Creative Community membership is always open. Let's paint, learn, and grow together! P.S. Keep an eye out for a new collection dropping next week!
• •YouTube Tutorial Intro Script: Hi everyone, and welcome back to the studio! I'm Cheryl Hendrick, and today I'm so excited to share with you how to capture the beautiful, soft glow of a sunset over water. We'll be playing with some lovely warm colors and learning a few simple techniques to really make your skies pop. Grab your brushes, find a comfy spot, and let's get creative together. I believe everyone has an artist within them, and I'm here to help you discover yours!