Brand Tone

Aspirational & Elegant, Informative & Helpful, Modern & Sophisticated, Friendly & Approachable

Brand Values

• •Quality Craftsmanship
• •Modern Design & Aesthetics
• •Customer Focus
• •Inspiration & Style Guidance
• •Functionality & Comfort

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Hemmet tone (e.g., aspirational, elegant, informative, friendly). Include a list of "words we use" and "words we avoid" to ensure consistency across all writers and platforms.
• •Prioritize Visual-Verbal Harmony: Ensure the copy always complements the sophisticated and modern aesthetic of the product photography and website design. The language should evoke the same feeling as the visuals.
• •Focus on Benefits and Lifestyle: While detailing features (materials, dimensions) is important, always connect these back to the customer's desires: a more beautiful home, greater comfort, a space that reflects their personality, or ease of living.
• •Maintain a Helpful and Engaging Stance: Whether responding to comments, writing blog posts, or crafting product descriptions, always aim to provide value and engage the customer. Use open, positive language and invite interaction.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently align with the defined brand tone and values. Adjust as needed based on performance and evolving brand strategy.

Social Perception

Stylish, contemporary furniture for the modern home. Mid to potentially mid-high range products. A brand that is visually appealing and on-trend with current interior design styles. A reliable source for furniture online, with a professional and responsive customer interaction style.

Copy Examples

• •Instagram Post (New Sofa Collection): Sink into sophistication. ✨ Our new [Sofa Collection Name] blends timeless design with unparalleled comfort, creating the perfect centrepiece for your living space. Discover luxurious fabrics and contemporary lines designed for modern living. Tap to explore the collection. #HemmetHome #ModernLiving #SofaStyle #InteriorInspo #ElegantComfort
• •Facebook Ad (General Brand Awareness): Transform your house into a Hemmet home. ✨ Discover curated collections of stylish, quality furniture designed to elevate your everyday. From chic sofas to elegant dining sets, find pieces that speak to your style and stand the test of time. Shop now and create a space you'll love: [Link to website] #HemmetFurniture #UKHome #FurnitureDesign #HomeInspiration
• •Website Banner (Homepage - Sale Promotion): Elevate Your Space for Less. ✨ The Hemmet Style Event is on! Enjoy [X]% off selected collections and bring home the contemporary elegance you've been dreaming of. Limited time only. [Shop the Sale]
• •Email Subject Line (New Blog Post): Insider Tips: 5 Ways to Style Your Small Living Room with Hemmet *Body Snippet:* Unlock the potential of even the cosiest spaces! Our latest blog post is packed with expert advice and stunning inspiration from the Hemmet design team. Read more to create a living room that's big on style and comfort: [Link to Blog]
• •Product Description Snippet (for a Dining Table): ...The [Table Name] dining table isn't just a piece of furniture; it's where memories are made. Crafted from [Material] with a focus on clean lines and durable design, it offers both sophisticated style for your gatherings and everyday functionality for your family. Create a dining space that's both inviting and inspiring.