Brand Tone

Practical & Informative, Helpful & Solution-Oriented, Accessible & Unpretentious, Value-Driven

Brand Values

• •Practicality
• •Organization
• •Accessibility
• •Reliability
• •Simplicity

Best Practices

• •Focus on the "How": Emphasize how products solve a problem or make a task easier, rather than just listing features. Use action-oriented language that speaks to practical benefits.
• •Keep it Clear and Concise: Avoid overly complex sentences or jargon. The language should be easy for everyone to understand, reflecting the brand's accessibility. Get straight to the point.
• •Be Genuinely Helpful: Frame your copy as if you're offering friendly advice or a useful tip. Think "your helpful neighbor" rather than "salesperson."
• •Highlight Practical Value: Whether it's durability, multi-functionality, ease of use, or fair pricing (like "Prismatch"), ensure the copy subtly reinforces the practical value customers receive.
• •Maintain a Grounded Voice: While positive and encouraging, avoid hyperbole or overly aspirational language that might feel disconnected from the everyday nature of the products. Stay relatable and down-to-earth.

Social Perception

As a Go-To for Household Goods, Focus on Functionality, E-commerce Convenience, Varied Customer Service Experience, Swedish/Danish Connection

Copy Examples

• •Tired of cluttered drawers? Our [Product Name] offers a simple solution to keep your kitchen tools organized and within easy reach. Smart, practical, and built to last. Shop now and simplify your cooking prep! #HemmavidHacks #KitchenOrganization
• •Spring cleaning season is here! Make space and get organized with our range of clever storage solutions. From stackable boxes to under-bed organizers, find everything you need to create a tidier, calmer home. Fast delivery right to your door. #HomeOrganization #SpringCleaning #PracticalLiving
• •At Hemmavid, we believe a well-organized home is a happy home. That's why we're dedicated to bringing you practical, everyday solutions that make life a little easier, without breaking the bank. Quality you can trust, for every room in your house. #SimplyHemmavid #HomeSolutions
• •New In: Smart & Simple Solutions for Your Bathroom + Fast Shipping!
• •Need a helping hand at home? Hemmavid offers a wide selection of practical products for cleaning, storage, kitchen, and more. Find what you need to keep your home running smoothly. Shop online today – your everyday helper! #Hemmavid #PracticalHome