Brand Tone

Authentic, Passionate, Handcrafted, Artisanal, Warm, Approachable, Community-Oriented, Supportive, Rustic yet Modern

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Uniqueness
• •Sustainability
• •Family & Community
• •Customer Connection & Storytelling
• •Giving Back

Best Practices

• •Tell Your Story Consistently: Reiterate the brand's origin, the passion of the makers (Kris and Kelley), and the journey of the reclaimed materials across all platforms. This reinforces authenticity.
• •Emphasize "Handcrafted" and "Unique": Use descriptive language that highlights the manual creation process and the individual character of each piece due to the nature of reclaimed wood.
• •Maintain a Warm and Approachable Voice: Whether in product descriptions, social media replies, or email communication, ensure the tone is friendly, personal, and appreciative, as if speaking directly to a valued member of your community.
• •Showcase the "Why" Behind the "What": Connect the products to the brand's values – sustainability through reclaimed wood, community support, and the joy of creation. This adds depth beyond just selling a product.
• •Be Visually Cohesive: Ensure that the photography and visual elements used in marketing and on the website align with the handcrafted, rustic-modern, and authentic aesthetic of the brand. Imagery should tell as much of the story as the words do.

Social Perception

Highly Regarded for Quality and Artistry, Seen as Authentic and Passionate Makers, Appreciated for a Personal Touch, Recognized for Unique, Texas-Inspired, and Reclaimed Art, Positive Sentiment

Copy Examples

• •Headline: "Own a Piece of Texas History. Handcrafted from Reclaimed Wood." Body: "Each Hemlock & Heather creation isn't just art; it's a story whispered through time. We meticulously craft our iconic Texas wall hangings and unique wood mosaics from locally sourced reclaimed materials, giving new life to forgotten wood. Bring authentic, handcrafted charm into your home."
• •Social Media Post (Instagram - with an image of a new geometric piece): "Fresh from the workshop! ✨ This new geometric beauty was inspired by the morning light hitting the Austin hills. Handcrafted with passion and precision, each reclaimed wood piece is unique. What stories will it tell in your home? #HemlockAndHeather #WoodArt #GeometricDesign #HandmadeHomeDecor #AustinMakers #SustainableArt"
• •Product Description Snippet (for a custom piece): "Your vision, our craftsmanship. Let's create a one-of-a-kind wood art piece that speaks to your unique style. From selecting the perfect reclaimed timbers to the final handcrafted details, we pour our hearts into making art that resonates. Contact us to begin your custom journey."
• •About Us Page Excerpt: "More than just woodworkers, we're Kris and Kelley Denby – a husband and wife team fueled by a love for authentic craftsmanship and the stories held within reclaimed wood. Hemlock & Heather started with a simple desire to create and has grown into a way for us to share our passion with you, one handcrafted piece at a time. Thank you for supporting our family and the tradition of American-made artistry."
• •Email Newsletter Subject: "Discover the Soul of Reclaimed Wood Art" Body Teaser: "Step inside the Hemlock & Heather workshop and see how we transform weathered wood into stunning, modern heirlooms. Plus, a peek at our latest collection inspired by nature's timeless patterns..."