Brand Tone

fun, playful, and enthusiastic

Brand Values

• •Fun and Self-Expression
• •Safety
• •Quality and Durability
• •Made in the USA
• •Customer Satisfaction

Best Practices

• •Embrace a Playful Vocabulary: Use words like "awesome," "rad," "stoked," "super cool," "fun," and other enthusiastic and informal language that resonates with a vibrant, active audience.
• •Focus on "You": Directly address the customer in a friendly, conversational manner. Make them feel like part of a fun community.
• •Highlight Self-Expression: Emphasize how Helmet Flair allows individuals to showcase their unique personality and style. Use phrases that encourage individuality.
• •Keep it Energetic and Upbeat: Maintain a positive and enthusiastic tone across all communications. The copy should feel exciting and inspire fun.
• •Show, Don't Just Tell (with a wink): Use vivid descriptions and humor. If talking about safety, frame it in a way that still aligns with the fun aspect (e.g., "designed to pop off if you take a tumble, so your helmet can do its noggin-protecting job!").

Social Perception

adding a significant "fun factor" to wearing helmets, which can otherwise be seen as a purely functional safety item. This is particularly noted for encouraging helmet use among kids.

Copy Examples

• •Tired of that boring lid? Unleash your inner awesome with Helmet Flair! Stick 'em on, swap 'em out, and turn heads wherever you ride. #FlairUpYourRide
• •Safety first, but style is a close second! Our MagNeatOhz make your helmet as unique as you are. Get ready for a ridiculous amount of compliments! 😉 #HelmetSwag
• •Why blend in when you were born to stand out? Grab your Helmet Flair, hit the road (or slopes, or skatepark!), and let your personality shine. Your helmet, your rules! #ExpressYourself
• •Warning: May cause extreme fun and an uncontrollable urge to show off your helmet. Helmet Flair: Making safety seriously stylish (and a little bit cheeky!). #NotYourAverageHelmet
• •From cute cat ears to daring devil horns, we've got the Flair to match your vibe. Easy to use, super durable, and 100% guaranteed to make your helmet 1000% cooler. What are you waiting for? #GetYourFlairOn