Brand Tone

Inclusive and Welcoming, Passionate and Purpose-Driven, Artistic and Creative, Authentic and Nuanced, Playful and Joyful

Brand Values

• •Representation and Inclusion
• •Creative Self-Expression
• •Community Driven
• •Celebration of Diversity
• •Artistic Integrity and Quality
• •Sustainability
• •Solidarity

Best Practices

• •Always Lead with Inclusivity: Ensure language is welcoming and representative of diverse identities in all communications.
• •Highlight the 'Why': Connect products back to the core mission of representation and creative self-expression.
• •Maintain a Positive and Empowering Voice: Use uplifting and affirming language that makes people feel confident and seen.
• •Showcase the Artists and Creativity: Emphasize the artistic nature of the products and the people behind them.
• •Be Authentic and Transparent: Communicate honestly about values, processes (like sustainability efforts), and community commitments.

Social Perception

Positive and Appreciative Customers, Mission-Focused, Artistic Collective, Canadian and Community-Oriented

Copy Examples

• •Wear your story. Our new collection is here to help you express every vibrant, authentic piece of yourself. #HelloMuka #CreativeExpression #Inclusivity
• •Art with a message, style with a purpose. Discover pieces that celebrate diversity and empower you to shine. ✨ #MukaValues #RepresentationMatters
• •From our hearts to yours. Each Muka design is crafted by artists passionate about a more inclusive world. Find your new favorite today! #SupportArtists #LGBTQ #BIPoC #AAPI
• •Unapologetically you. That's the Muka way. Explore apparel and accessories that let your true colors beam. 🏳️‍🌈 #BeYourself #MukaStyle #JoyfulExpression
• •More than just merch. It's a movement. Join the Muka family in celebrating all identities and creative spirits. #CommunityDriven #ArtForChange #HelloMuka