Brand Tone

Friendly and Approachable, Joyful and Celebratory, Sentimental and Heartfelt, Appreciative, Playful and Fun

Brand Values

• •Love for Pets
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Quality
• •Connection

Best Practices

• •Always Center the Pet and the Owner's Love: Every piece of copy should resonate with the deep affection people have for their pets. Use pet-centric language and focus on the emotional benefits of the products.
• •Keep it Warm, Positive, and Upbeat: Use friendly, inviting language. Incorporate words that evoke happiness, joy, and affection. Avoid overly formal or technical jargon.
• •Use Emojis and Playful Language (Appropriately): Sprinkling in relevant emojis (🐾, ❤️, ✨, 😊) and lighthearted phrases can enhance the friendly and approachable tone, especially on social media.
• •Emphasize Uniqueness and Personalization: Continuously remind the audience that these aren't just generic products, but custom-made items that celebrate their *individual* pet.
• •Show, Don't Just Tell, the Value of Connection: Use storytelling elements where possible, showcasing how the products help pet owners feel closer to their pets or preserve cherished memories. Encourage user-generated content and feature customer stories in your marketing.

Social Perception

Positive, Community-Focused, Gift-Worthy, Cherished Keepsakes

Copy Examples

• •Headline: Your Pet, Perfectly Portrayed. ❤️ Turn your furry friend into a work of art that’ll make you smile every day! Body: At Hello Capi, we capture the unique personality of YOUR beloved pet on stunning custom phone cases, cozy apparel, and charming home decor. Just upload a photo, and our talented artists will handle the rest. Get ready to show off your best friend like never before! #HelloCapiLove
• •Headline: The Ultimate Gift for Pet Parents? It’s Right Here! 🐾 Body: Searching for a gift that truly speaks from the heart? Imagine their joy unwrapping a custom portrait of their cherished companion! From snuggly hoodies to adorable mugs, give a Hello Capi creation and watch the happy tears flow. Pawsitively perfect for any occasion! #CustomPetJoy
• •Headline: Obsessed with Your Pet? So Are We! 😉 Body: Let's be honest, our pets are family. That's why we pour so much love into creating personalized treasures that celebrate every whisker, wag, and woof. Design your unique Hello Capi piece today and keep your furry, scaly, or feathery friend close, always. #PetObsessedAndProud
• •Headline: From Photo to Fabulous! ✨ Your Pet’s Star Moment Awaits. Body: It’s super simple! 1. Pick your fave item. 2. Send us your cutest pet pic. 3. Our artists work their magic (with unlimited revisions!). Get ready for a custom masterpiece that’s as unique as your amazing pet. Let’s create something wonderful together! #HelloCapiMagic
• •Headline: Warning: May Cause Excessive Gushing Over Your Pet. 😍 Body: Our custom pet products are designed to capture the pure joy and unique spirit of your animal companion. Carry their cute face on a keychain, sip your coffee from a mug with their portrait, or snuggle up with a blanket featuring their adorable likeness. It’s more than a product; it’s a Capi hug! #MyPetMyHeart