Brand Tone

Friendly & Approachable, Encouraging & Supportive, Creative & Whimsical, Helpful & Educational, Community-Focused

Brand Values

• •Creativity
• •Quality
• •Learning & Growth
• •Community & Connection
• •Inspiration
• •Accessibility

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, encouraging, whimsical, helpful), including "do's and don'ts" for language, specific words to use or avoid, and examples. Share this with anyone creating content.
• •Always Prioritize "You" (The Artist): Frame your copy around the user's needs, aspirations, and challenges. Use "you" and "your" frequently to make the content feel personal and directly address their creative journey (e.g., "We created these brushes to help *you* achieve...").
• •Embrace Encouragement and Positivity: Infuse copy with supportive language. Acknowledge that learning can be challenging but emphasize the joy and satisfaction of the creative process. Avoid overly critical or technical jargon where simpler, more encouraging terms can be used.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with your visual branding. If your visuals are whimsical and colorful, your language should reflect that playful, inspiring energy. Consistency across all elements reinforces brand identity.
• •Engage and Ask Questions: Foster that community feel by writing copy that invites interaction. Ask questions in social media posts, blog comments, and emails. When responding to comments, maintain the established friendly and helpful tone.

Social Perception

Positive & Appreciative, Seen as a Go-To Resource, Supportive Community, Inspiring

Copy Examples

• •✨ Just dropped! ✨ Meet our new 'Enchanted Forest' Procreate brush set! 🌲🍄 We've poured so much love into crafting these magical brushes to help you bring your whimsical woodland scenes to life. Swipe to see them in action and tell us in the comments what enchanting creations you're dreaming up! #HelloBirdieLab #ProcreateBrushes #DigitalArt #ArtInspiration #NewBrushes
• •Stuck on shading? 🤔 Let's master it together! New tutorial inside! Hey lovely artist! Ever feel like shading could be a little...less tricky? You're not alone! Our latest YouTube tutorial breaks down [Specific Shading Technique] step-by-step, making it super easy to add depth and dimension to your Procreate art. Grab your stylus, and let's get creative! [Link to Tutorial]
• •Dreaming of creating stunning digital art on your iPad? 🎨 Our beginner-friendly Procreate brushes and easy-to-follow tutorials are here to guide you every step of the way. Join the Hello Birdie Lab community and let's unlock your inner artist! ✨ Learn more and grab your first brush set: [Link to Website]
• •Procreate hack you NEED to try! ✨ Make your highlights POP with this simple trick. 😉 Which brush is your go-to for those sparkly details? Let me know! 👇 #ProcreateTips #DigitalArtHacks #HelloBirdieLab #ArtTok #CreativeProcess
• •From Blank Canvas to Beautiful: 5 Simple Steps to Start Your Next Procreate Masterpiece (Even if You're a Beginner!) Feeling that familiar blank canvas intimidation? We've all been there! But what if we told you that starting your next beautiful piece in Procreate is easier than you think? At Hello Birdie Lab, we believe everyone has an artist inside them, waiting to play. Let's walk through five simple, encouraging steps to get those creative juices flowing...