Brand Tone

Caring & Nurturing, Conscious & Responsible, Friendly & Approachable, Inspiring & Playful

Brand Values

• •Sustainability
• •Quality & Design
• •Child Development & Well-being
• •Personal Connection & Customer Care
• •Curated Selection

Best Practices

• •Always Prioritize "Care" and "Consciousness": Every piece of copy, from product descriptions to social media updates, should reflect the brand's commitment to child well-being, sustainability, and quality. Use words that evoke warmth, safety, and responsibility.
• •Speak Parent-to-Parent (with a touch of expert curation): Use a relatable, empathetic tone that understands the joys and challenges of parenthood. Position the brand as a knowledgeable friend who has carefully selected the best for their children.
• •Keep it Positive and Inspiring: Focus on the joy, learning, and healthy development your products bring. Use uplifting language and imagery. Even when addressing practicalities, maintain an optimistic outlook.
• •Be Transparent and Authentic: Clearly communicate your values regarding sustainability, material sourcing, and product benefits. If there's a story behind a product or brand you carry, share it. Authenticity builds trust.
• •Use Inclusive and Gentle Language: Ensure your copy is welcoming to all families. Avoid jargon where possible, and explain any specific terms (like types of sustainable materials) in a simple, understandable way. The tone should always feel supportive, never prescriptive or judgmental.

Social Perception

Trusted by Parents, Eco-Conscious, Good Customer Experience, Aspirational but Approachable

Copy Examples

• •At Hello Archie, we believe childhood should be filled with wonder and well-being. That's why we lovingly curate sustainable toys and essentials that are kind to your little ones and our planet. Discover pieces chosen from the heart, for your family.
• •Spark their imagination, naturally! Our newest [Product Name] is here – crafted from sustainable [Material] and designed for endless, joyful play. Because good-for-the-earth can be great for giggles too! #HelloArchie #SustainablePlay
• •Let the adventures begin! ☀️ Explore our handpicked collection of outdoor toys, perfect for sunny days and happy explorers. Ethically made, beautifully designed, and ready for memory-making. What will your little one discover today? [Link]
• •From our family to yours. As parents, we dreamt of a place where finding beautiful, sustainable, and truly beneficial items for our children was simple. That dream is Hello Archie. We’re so happy to share it with you. ❤️ #HelloArchieFamily #ConsciousParenting
• •Got a question about the perfect gift or need a little advice on our eco-friendly range? We're here to help! Our team loves chatting about all things Archie. Drop us a message – we're always happy to connect! #HelloArchieCares