Brand Tone

Friendly and Approachable, Caring and Passionate, Trustworthy and Quality-Focused, Modern and Stylish, Community-Oriented

Brand Values

• •Pet Well-being and Comfort
• •Quality and Durability
• •Customization and Personalization
• •Made in France/Local Craftsmanship
• •Customer Satisfaction
• •Aesthetics and Design

Best Practices

• •Always Prioritize Pet Well-being: Frame product benefits around the comfort, health, and happiness of pets. Use empathetic and caring language.
• •Emphasize Quality and Origin: Consistently mention "Made in France," high-quality materials, and durability to reinforce trust and the premium nature of the products.
• •Maintain a Friendly, Conversational Voice: Use "you" and "your pet" to speak directly to the audience. Incorporate emojis where appropriate (especially on social media) to keep the tone light and engaging.
• •Showcase Customization: Highlight the personalization options as a unique selling proposition that allows owners to create something special for their pets.
• •Encourage and Utilize User-Generated Content: Actively ask customers to share photos, and feature them regularly. This not only provides social proof but also reinforces the community aspect and the genuine love for pets. When re-sharing, maintain the brand's appreciative and friendly tone.

Social Perception

Positive, Trusted, Community-Focused (among pet owners), Premium (but accessible)

Copy Examples

• •Instagram Post (featuring a customer's dog on a new bed): Look at Leo, absolutely blissed out on his new custom Archie bed! 😍 Spoil your furry best friend with the comfort they deserve. Handcrafted with love in France, because only the best will do for our companions. Tap the link in bio to design yours! #HelloArchie #DogBed #CustomPetBed #MadeInFrance #HappyDog
• •Facebook Ad: Is your pup a lounger, a curler, or a sprawler? 🤔 Whatever their sleep style, we create the perfect orthopedic bed, personalized just for them! Choose your fabric, color, and even add their name. Give your best friend the gift of ultimate comfort. Discover Hello Archie – where quality meets purr-fection (and bark-fection!). Shop now: [Link] #HelloArchiePets #LuxuryPetBed #PersonalizedGiftsForPets #FrenchQuality
• •Website Product Description Snippet (for a customizable cat bed): Your feline friend deserves a throne. Our [Product Name] bed isn't just a bed; it's a haven of comfort, lovingly crafted in France. Choose from our softest, durable fabrics and add a touch of personal flair with custom embroidery. Because every cat is royalty. ✨
• •Email Newsletter Subject Line: 🐾 Spoil Your Pet: New Arrivals & Our Archie Comfort Promise!
• •Promotional Tweet/X Post: Dreaming of the perfect nap spot for your four-legged family member? 🤔💭 @HelloArchie_FR crafts customizable, orthopedic pet beds right here in France! Comfort, style, and quality – guaranteed. #PetComfort #DogLife #CatNap #HelloArchie