Brand Tone

Helpful, Aspirational, Modern, and Trustworthy

Brand Values

• •Quality
• •Functionality & Practicality
• •Style & Elegance
• •Customer Satisfaction
• •Innovation
• •Self-Expression & Confidence

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use language that resonates with makeup enthusiasts who appreciate style, practicality, and a touch of modern innovation. While the primary audience may be Turkish, ensure English copy maintains a similar aspirational and helpful tone.
• •Highlight Benefits Over Just Features: Instead of just saying "LED lights," explain *why* they matter: "Perfect lighting for flawless application, even on the go." Focus on how Helliosh products solve problems and enhance the user's beauty experience.
• •Maintain Visual & Verbal Synergy: Ensure the copywriting tone (modern, stylish, helpful) aligns with the visual branding on the website and social media. If the visuals are clean and elegant, the copy should reflect that.
• •Emphasize Trust and Quality Consistently: Reiterate commitments to quality materials, customer satisfaction, and guarantees in product descriptions, FAQs, and policy pages to build and maintain a trustworthy image.
• •Develop a Brand Voice Guide: Create a simple internal guide outlining key brand vocabulary, phrases to use (and avoid), and the overall feeling the copy should evoke (e.g., "empowering," "organized," "stylish," "innovative"). This helps ensure consistency across all communications.

Social Perception

The brand is perceived positively on its primary platform (Instagram) due to its aesthetic product presentation, focusing on utility and style. It is relatively new and primarily targets Turkish-speaking makeup enthusiasts who value organization, style, and innovative beauty tools.

Copy Examples

• •Headline: Illuminate Your Beauty Routine, Anywhere You Go. Body: Tired of dim lighting and messy makeup bags? The Helliosh LED Makeup Bag brings clarity and chic organization to your daily ritual and travel adventures. Style, meet function. Call to Action: Discover Your Perfect Glow-Up Companion.
• •Headline: Makeup Organization, Elevated. Body: Streamline your beauty essentials with Helliosh. Our thoughtfully designed cosmetic organizers and LED makeup bags ensure everything has its place, so you can focus on creating your look with ease and elegance. Call to Action: Shop a Smarter Beauty Space.
• •Headline: Your Beauty Adventure Starts Here. Body: For the makeup lover on the move, Helliosh offers the perfect blend of portable design and stylish protection. Our LED bags light up your creativity, wherever inspiration strikes. Quality you can trust, style you’ll love. Call to Action: Explore the Collection & Travel Beautifully.
• •Headline: Feel Confident, Look Flawless. Body: The right tools make all the difference. Helliosh LED makeup bags provide perfect lighting and smart storage, empowering you to achieve that flawless finish every time. It’s not just a bag, it’s your beauty command center. Call to Action: Upgrade Your Makeup Experience Today!
• •Headline: The Secret to a Stress-Free Beauty Routine? It's Helliosh. Body: Say goodbye to frantically searching for that favorite lipstick. Our LED makeup organizers bring effortless order and a touch of modern luxury to your vanity. Plus, enjoy peace of mind with our 14-day money-back guarantee. Call to Action: Get Organized in Style.