Brand Tone

Elegant, story-driven, artistic, and personal. Evokes a sense of Mediterranean heritage and individual expression.

Brand Values

• •Craftsmanship & Quality
• •Cultural Heritage & Meaning
• •Individuality & Self-Expression
• •Beauty & Artistry
• •Authenticity

Best Practices

• •Use evocative language that paints a picture of the Mediterranean.
• •Emphasize the unique story behind each piece of jewelry.
• •Focus on the craftsmanship and quality of the materials.
• •Encourage customers to express their individuality and create a personal collection.
• •Maintain an elegant and sophisticated tone in all communications.

Social Perception

Perceived as a sophisticated and artistic jewelry brand that values craftsmanship, cultural heritage, and individual expression. It is seen as a brand that empowers customers to tell their unique stories through collectible and meaningful pieces.

Copy Examples

• •Discover the artistry of Helen Georgio, where each piece whispers tales of the Mediterranean and empowers you to express your unique narrative.
• •Crafted with passion and inspired by Greek culture, our 14k gold jewelry is more than adornment; it's an invitation to carry a story with you.
• •Collect charms that resonate with your soul's narrative and create a statement that is distinctively yours. Helen Georgio: where every piece tells a story as unique as yours.
• •Experience the allure of our 'Evil Eye' collection, handcrafted with brilliant design and unparalleled craftsmanship. Embrace the power of ancient symbols, reimagined for the modern world.
• •From turquoise seas to golden sunsets, our jewelry captures the essence of the Mediterranean, offering you a tangible connection to its rich heritage and timeless beauty.