Brand Tone

Creative & Inspirational, Nostalgic & Sentimental, Friendly & Approachable, Quality-focused & Appreciative of Craftsmanship, Helpful & Supportive

Brand Values

• •Preserving Memories
• •Creativity & Personalization
• •Handmade Quality & Craftsmanship
• •Connection & Sharing
• •Customer Satisfaction
• •Joy & Well-being

Best Practices

• •Embrace Storytelling: Frame products around the idea of capturing and telling personal stories and preserving precious moments. Use evocative language that taps into nostalgia and emotion.
• •Highlight the "Handmade" & "Quality" Aspects: Consistently mention the craftsmanship, natural materials (like linen, leather, kraft paper), and the unique, personal touch of handmade items.
• •Use Warm, Friendly, and Encouraging Language: Address the audience directly (e.g., "your stories," "let's make something beautiful together"). Foster a sense of community and shared passion for crafting.
• •Focus on the "Why" Not Just the "What": Explain the value beyond the physical product – it’s about creating heirlooms, expressing love through personalized gifts, and the joy of the creative process.
• •Maintain Visual and Textual Cohesion: Ensure that the language used in captions, descriptions, and tutorials aligns with the visual aesthetic seen on their website, Instagram, and Pinterest (which is often described as retro, nostalgic, and focused on natural materials).

Social Perception

High-Quality Products, Unique & Beautiful Items, Good Customer Service, Trustworthy (for those who have purchased), Inspiring Creativity

Copy Examples

• •Facebook/Instagram Post: "Unlock your memories ✨ Our handmade linen albums are waiting for your stories. What precious moments will you fill yours with? #HeilsaDIYSupply #ScrapbookLove #MemoryKeeping #HandmadeWithLove #PreserveYourMoments"
• •Product Description Snippet (for a DIY Scrapbook Kit): "Remember that feeling of flipping through an old family photo album? Create new traditions with our all-in-one scrapbook kit. Packed with love and vintage-inspired goodies, it’s your canvas for life’s sweetest chapters. Let’s make something beautiful together! #DIYMemories #HeilsaCrafts #CreativeJournaling"
• •Email Newsletter Subject Line: "Craft Your Story: New Arrivals & Inspiration Inside! 💌"
• •Pinterest Pin Description: "From treasured photos to handwritten notes, give your memories a beautiful home. Our leather-bound journals are crafted to last, just like the stories they’ll hold. Perfect for gifting or your personal keepsake. #HandmadeJournal #HeilsaDIY #GiftIdeas #TimelessKeepsakes"
• •YouTube Video Intro (for a tutorial): "Hey creators! Joy here from Heilsa DIY Supply. Today, we’re diving into a fun and easy way to personalize your scrapbook pages. Grab your favorite photos, a cup of tea, and let's get crafty! #DIYTutorial #ScrapbookingTips #HeilsaCommunity"