Brand Tone

Empathetic, Hopeful, Authoritative, Community-Oriented, Action-Oriented, Grateful

Brand Values

• •Saving Lives & Improving Health
• •Research & Innovation
• •Prevention & Education
• •Support & Care
• •Collaboration & Community
• •Trust & Integrity
• •Impact & Purpose

Best Practices

• •Use empathetic and supportive language to acknowledge the seriousness of heart disease.
• •Highlight the positive impact of donations and purchases on cardiovascular research.
• •Provide evidence-based information to establish trustworthiness and authority.
• •Encourage community engagement and collective action towards heart health.
• •Express gratitude for support and emphasize the impact of contributions.

Social Perception

Trusted authority, dedicated to public good, valuable resource, making a difference

Copy Examples

• •"A small purchase with a big impact." Your support fuels vital research into cardiovascular disease.
• •"Walking Wins!" Join our community and take steps towards a healthier heart.
• •Every product you buy helps to fund breakthrough research into cardiovascular disease.
• •Donate today and help us create a future free from heart disease.
• •Thank you for your generous support. Together, we are saving hearts and improving lives.