Brand Tone

Nurturing & Supportive, Earthy & Natural, Community-Oriented & Inclusive, Educational & Empowering, Passionate & Personal

Brand Values

• •Holistic Healing & Natural Wellness
• •Quality & Ethical Sourcing
• •Community & Connection
• •Education & Empowerment
• •Authenticity & Passion
• •Sustainability

Best Practices

• •Embrace "Wild One" Wisdom: Consistently use warm, inclusive, and slightly whimsical language like "Wild One" to foster a sense of belonging and connection to nature.
• •Speak from the Heart (Ang's Voice): Maintain a personal and passionate tone, as if Ang, the herbalist, is speaking directly to the reader. Share stories and the "why" behind the brand.
• •Root in Nature: Always weave in the connection to the earth, plants, seasons, and natural cycles. Use descriptive, sensory language that evokes the natural world.
• •Educate with Empathy: Share knowledge about herbs and their uses in an accessible, empowering, and non-intimidating way. Focus on the benefits and the journey of learning.
• •Cultivate Community in Every Message: Frame communications as invitations to join, share, learn together, and be part of the Healing Hills family. Use language that encourages interaction and mutual support.

Social Perception

Healing Hills Herbiary + Tea Bar is likely perceived as a knowledgeable, authentic, and community-focused source for high-quality herbal products and education. Customers probably see the brand as a welcoming space for those interested in natural wellness, herbal remedies, and connecting with like-minded individuals. The emphasis on "community over competition" and the personal story of the herbalist likely fosters a sense of trust and connection with their audience. They are seen as a local Central Alberta hub for herbalism.

Copy Examples

• •Headline: Rediscover Your Roots. Explore Nature's Pharmacy with Healing Hills. Body: Feeling disconnected? Our ethically sourced herbs and handcrafted tea blends are your pathway back to natural vitality. Join our community of Wild Ones. #HerbalHealing #NaturalWellness #HealingHillsHerbiary
• •Headline: Sip, Learn, Heal. Workshops at Healing Hills Herbiary. Body: Unlock the wisdom of the wild. From foraging walks to creating your own herbal remedies, our workshops empower you to embrace nature's healing gifts. Book your spot and let your journey begin. #HerbalWorkshop #PlantMedicine #LearnWithUs
• •Headline: More Than Just Tea. It's a Ritual. Body: Our functional and ritual tea blends are crafted with intention by our herbalist, Ang, to support your well-being, moment by moment. Find your perfect cup. #HerbalTea #MindfulMoments #HealingHills
• •Headline: Your Home Apothecary Starts Here. Body: High-quality, organic, loose dried herbs grown with love or sourced from ethical partners. Everything you need to nurture yourself, naturally. Explore our Herbiary. #HomeHerbalist #OrganicHerbs #EthicallySourced
• •Headline: Community Blooms Here. Welcome, Wild One. Body: At Healing Hills, we believe in growing together. Share your journey, learn from others, and reconnect with the Earth in our supportive herbal community. You belong here. #HerbalCommunity #HealingTogether #WildAndFree