Brand Tone

professional, expert-driven, and trustworthy

Brand Values

• •Expertise & Authority
• •Quality & Efficacy
• •Health & Well-being
• •Trust & Transparency
• •Innovation
• •Customer Focus
• •Environmental Responsibility

Best Practices

• •Prioritize Expertise: Always lead with the dermatologist-backed angle. Use phrases like "Recommended by dermatologists," "Expertly selected," "Clinically proven ingredients," or "Developed with skin health experts."
• •Educate, Don't Just Sell: Provide informative content about skin concerns, ingredients, and how products work. This reinforces the expert positioning and empowers the customer.
• •Use Precise and Clear Language: Avoid overly casual slang or hype. The language should be confident, clear, and reflective of scientific backing, yet accessible to the consumer.
• •Emphasize Quality and Results: Highlight the high-quality nature of the products and the tangible benefits customers can expect (e.g., "visibly reduces redness," "promotes healthy cell renewal").
• •Maintain a Professional and Caring Voice: While expert-driven, the tone should also convey care for the customer's skin health journey. Phrases like "Your skin deserves the best," or "We're here to help you achieve your skin goals" can be woven in. Ensure consistency across all platforms, from website copy to social media captions and customer service interactions.

Social Perception

specialized, premium, and reliable source for dermatological skincare

Copy Examples

• •Headline: Expert-Curated Skincare. Visible Results. Body: Tired of guessing which products work? At Hautshop.net, every item is handpicked by dermatologists for its proven efficacy. Discover skincare that delivers on its promise. Healthy skin, backed by science.
• •Social Media Post (Image: A serene, clinical-looking product flat lay): Your journey to healthier skin starts with expertise. Our dermatologist-recommended [Product Name] is formulated with [Key Ingredient] to target [Specific Concern]. Trust the science of skincare. #Hautshop #DermatologistApproved #SwissSkincare #HealthySkin
• •Product Page Snippet (for a "Dr. Brand" product): Developed by leading dermatologists, [Dr. Brand Name]'s [Product Name] offers a clinical-strength solution for [Problem]. Experience the difference that expert formulation makes to your skin's health and vitality.
• •Email Marketing Subject Line: Dermatologist Solutions for Your [Skin Concern, e.g., Sensitive Skin] Await. Email Body Snippet: Struggling with [Skin Concern]? Find peace of mind and effective relief with our curated selection of gentle yet powerful treatments, all approved by skin health experts. Plus, shop with a conscience – all orders shipped in eco-friendly packaging.
• •Website Banner: Beyond Beauty. Skin Health. Delivered. Explore our range of cosmeceuticals and dermatologist-developed skincare. Because your skin deserves expert care and proven results. Shop now for free delivery over CHF 80.